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  • Purple Frog and Hollie Whittles Named GTIA Spotlight Award Finalists

    Purple Frog and Hollie Whittles Named GTIA Spotlight Award FinalistsMay 21st, 2026 in Business, Just For Fun, News

    We’re proud to announce that both Purple Frog Data and our HR & InfoSec Director, Hollie Whittles, have been named finalists in the GTIA UK & Ireland Spotlight Awards 2026. Hollie has been shortlisted in the Community Leadership and Advancing Diversity in Technology Leadership categories, recognising her continued contribution to the technology community through industry leadership, skills advocacy, mentoring and national conversations…

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  • Managing Risk and Trust in Modern Data Platforms

    May 20th, 2026 in Business, Business Intelligence, News

    Our CEO, Alex Whittles, recently delivered a session at the Gartner Data & Analytics Summit, exploring how organisations can strengthen trust, governance and risk management across Power BI and Microsoft Fabric environments. The session, “Managing Risk and Trust with Power BI and Microsoft Fabric”, focused on the growing importance of governance as businesses scale their use of data, analytics and AI. Alex discussed practical approaches…

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  • Attending BreakfastBytes at AFC Telford

    February 27th, 2026 in Business, careers, Community, Just For Fun, News

    Purple Frog Data consultants Nick and Lewis recently attended Breakfast Bytes, hosted by Bespoke Computing at the West Stand, AFC Telford. The event brought together professionals from across technology and business functions to explore how people and technology work together in modern organisations. A particular highlight was the session delivered by Ishbel Lapper, whose insights sparked thoughtful discussion around risk, collaboration, and the…

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  • The Difference Between Using AI and Integrating It

    A person standing with arms crossed wearing a black and purple branded polo shirt, positioned in front of a digital-themed background featuring AI‑related graphics. To the right, large white text reads: “The Difference Between Using AI and Integrating It."February 25th, 2026 in AI, Artificial Intelligence, Blog, Business

    Enter, The Conflation Problem There is a growing issue in the AI space. Many talks marketed as “AI strategy” are, in reality, basic training sessions on prompt writing, ChatGPT usage, or Copilot for Microsoft 365. There is no doubt that these are indeed useful skills as they improve productivity and increase confidence with new tools, but… they are not AI transformation. We are currently conflating three very different things:…

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  • Inside digital careers at the FrogPlex

    January 30th, 2026 in Apprenticeships, Business, careers, Community, News

    We recently opened our doors to students from Shrewsbury School for an inside look at life at the FrogPlex. Our team spent the day showing the students what it’s really like to work in tech. We covered a wide range of roles, including Data Engineering, Power BI Development, AI Engineering, and Digital Marketing. There’s no “one way” to get into tech, and we wanted to make sure the students knew that. We shared our own stories,…

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  • Building an AI-Ready UK Workforce: Turning Insight into Action

    featured image for AI ready workforceDecember 19th, 2025 in AI, Blog, Business

    Artificial intelligence is already changing how work gets done across the UK economy. From healthcare and financial services to construction, clean energy and the creative industries, organisations are experimenting with AI to improve productivity, decision-making and service delivery. But as the AI Skills for the UK Workforce report makes clear, technology alone is not the challenge. Skills…

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  • Upskill Staff Through Apprenticeships Article in HR Magazine

    Graphic design with a purple background featuring hexagonal patterns and a modern glass building. In the foreground, an open laptop displays an HR Magazine article titled ‘Upskill staff and empower with apprenticeships.’ White text on the right reads: ‘Upskill Staff With Apprenticeships Article in HR Magazine.November 29th, 2025 in Apprenticeships, Business, News, school engagement

    According to Hollie Whittles, our HR Director, building a stronger and smarter workforce starts with empowering employees at every stage of their career, especially older workers, whose experience is an asset businesses can’t afford to overlook. Hollie recently shared her insights with HR Magazine, discussing why investing in lifelong learning, upskilling, and flexible working isn’t just good practice. It’s essential for building…

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  • Hollie Whittles Joins the Women in Tech Panel

    Person wearing a black Purple Frog polo shirt stands in front of a purple graphic background with hexagonal patterns and abstract icons. White text on the right reads: ‘Hollie Whittles Joins the Women in Tech Panel.’November 28th, 2025 in Business, News, Social Media

    We are pleased to announce that Hollie Whittles, HR & InfoSec Director, participated as a panellist at Mills & Reeve’s “Inspiring Women in Tech: Human Advantages in an AI World” event in Birmingham, held as part of Birmingham Tech Week. The panel examined the continuing importance of human attributes, including adaptability, as artificial intelligence becomes increasingly embedded in organisational processes. During the discussion,…

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  • Hollie and Lewis Help Shape GTIA’s New Data & AI Guidebook

    November 26th, 2025 in AI, Artificial Intelligence, Business, Copilot, Machine Learning, News

    Purple Frog Systems is proud to celebrate the significant contribution of Hollie Whittles and Lewis Prince to the creation of the GTIA Data and AI Handbook. A comprehensive resource designed to guide IT service providers through every stage of data and AI transformation. The handbook, developed in collaboration with the Global Technology Industry Association (GTIA), provides a practical and strategic framework for organisations seeking to…

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  • Predictive Analytics for Small and Medium Enterprises

    Lewis standing with arms crossed in front of a graphic background featuring hexagonal patterns and business charts, wearing a black and purple Purple Frog Systems polo shirt. Text on the image reads: “Predictive Analytics for Small and Medium Enterprises.November 3rd, 2025 in AI, Azure, Big Data, Blog, Business, Fabric

    For many years, predictive analytics was a luxury reserved for large enterprises with deep pockets and advanced infrastructure. Today, thanks to the power of cloud computing, AI-driven tools, and accessible business intelligence platforms like Power BI, small and medium enterprises (SMEs) can tap into predictive analytics to transform how they plan and grow. At Purple Frog Systems, we’ve seen firsthand how even modest-sized organisations can…

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