Hollie Whittles, Author at Purple Frog Systems

Businesses with purpose, not just profit – Jo Tutchener-Sharp’s incredible Scamp & Dude story
April 17^th, 2026 in Blog, Community, News, Purple Frog Systems
Businesses with purpose, not just profit – Jo Tutchener-Sharp’s incredible Scamp & Dude story This morning’s FSB Big Networking event gave us something truly special. Alongside my co-host David Bell, I had the privilege of sitting down with Jo Tutchener-Sharp, founder of Scamp & Dude, a brand that proves a great business can also do extraordinary good in the world. Where it all began Scamp & Dude wasn’t born…
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From Downing Street to Shropshire: why AI skills must be at the heart of business growth
February 19^th, 2026 in AI, Artificial Intelligence, Machine Learning, News
From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of AI innovation in the UK. Hearing directly from the Prime Minister about the UK’s ambition to become a world leader in artificial intelligence was both inspiring and reassuring. One year on from the AI Opportunities Action Plan, published in…
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Reflecting on 2025 & looking ahead to 2026: a data-driven perspective
December 19^th, 2025 in Artificial Intelligence, Blog, Business Intelligence, Machine Learning, Microsoft Fabric, Power BI, Real-time Data, Reporting Services
As 2025 draws to a close, it is clear this year marked a pivotal shift in how businesses leverage data and artificial intelligence (AI). What was once considered experimental has firmly become strategic, operational, and value-creating for organisations of every size from nimble local businesses to ambitious global brands. At Purple Frog, our work helping UK businesses transform data into business insight has shown a dramatic evolution in…
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Technology, Humanity and the Future we Build Together
November 10^th, 2025 in Blog, Community
I recently attended the GTIA (Global Technology Industry Association) ChannelCon EMEA event at London Heathrow, which brought many businesses together from across the technology channel. As Vice-Chair of the UK & Ireland Executive Council for GTIA, I had the privilege of attending the closing keynote by Sir Bob Geldof, and I can honestly say it was one of the most challenging and thought-provoking presentations. Keynote Sir Bob opened…
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Why Community and Recognition are Game-Changers for Shropshire Businesses
November 10^th, 2025 in Blog, Community, News
In today’s fast-paced business world, it’s easy to get caught up in the daily grind – chasing leads, managing teams, and keeping up with change. But for many businesses, the real magic happens when they look beyond their own walls and tap into something bigger: community. One shining example of this is the GTIA (Global Technology Industry Association) community. Joining the GTIA community has benefited our business in numerous ways,…
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Unlocking Potential: How Work Experience Supercharges Student Skills
November 10^th, 2025 in Blog, careers, Community, News
Work experience is a crucial component in the development of young professionals and providing that, employer engagement is something that I am very passionate about. It provides students with the opportunity to apply their knowledge to the real-world, gain practical work-ready skills, and understand the dynamics of the workplace. When Ofsted are going into schools, they are keen to understand progress with Gatsby Benchmark 4 which focuses on…
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You need a data strategy to harness AI
February 11^th, 2025 in Big Data, Blog, Business Intelligence, Cloud, Cybersecurity, Machine Learning
By embracing AI and data analytics, UK businesses could significantly boost their productivity, streamline operations, and gain a competitive edge in the market. Investing in AI not only promises enhanced efficiency but also opens up new opportunities for innovation and growth. You need a data strategy to harness AI Data is now the most valuable commodity in the world, surpassing oil in terms of worth. Just like oil, data needs to be extracted,…
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What do we mean by basic digital skills, is it all about TikTok?
February 11^th, 2025 in Apprenticeships, Blog, Business, Social Media
We are in Fourth Industrial Revolution of connectivity, analytics, automation and technology. It all sounds very technical but what does this mean in terms of the demand for digital skills? We need to start at the beginning and evolve the curriculum that is being taught to ensure students are proficient in digital literacy. As employers are looking to digitally transform, these basic digital skills are now becoming a cornerstone of success…
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Women in tech, is it still a man’s world?
July 5^th, 2024 in Apprenticeships, Blog, careers, Community, Purple Frog Systems, school engagement
Looking back on my career, it dawned on me that I joined the tech community last century! The digital world was not something I thought I would end up in but I have always had a love of gaming starting with figuring how to code on my Amstrad 64k to make it say “hello world”. At the time, it was a very male dominated industry and things have moved on rapidly since the world of dial-up internet, floppy disks and taking the ball out of a…
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The role of Apprenticeships for businesses to aid digital transformation
February 2^nd, 2024 in Apprenticeships, Blog, school engagement
The AI era has ushered in the need for digital transformation. Organisations need to adapt their approach and upskill their workforce in order to thrive. For businesses, leveraging apprenticeships is not just a strategic move; it is a great solution to help unlock the potential of digital skills and securing a competitive edge. The West Midlands has a rich background in industrial revolution and is now at the forefront of the digital revolution…
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