AI Archives - Purple Frog Systems

Microsoft Foundry vs Claude: when should a business actually make the move?
August 7^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude
I use AI every day. Claude for most of my writing and a fair bit of my code, ChatGPT when I want a second opinion, Copilot because it’s sat there in Teams whether I asked for it or not. That’s not unusual any more, and if you’re reading this you’re probably the same. The question I keep getting asked is this: “when do you stop using those tools and start looking at Microsoft Foundry?” Short answer; when the AI…
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How to control Azure Foundry token costs before they control you
May 27^th, 2026 in AI, Artificial Intelligence, Blog
Token costs in production can surprise you fast. That’s especially true with agentic workloads, where a single user action can fan out into five, ten, or more LLM calls under the hood. Without visibility, you won’t know there’s a problem until the bill arrives. By then, the damage is done. The good news: there are concrete, low-effort steps you can take right now. Here are four of them: 1. Set TPM limits on your deployments…
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Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained
April 14^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude, Copilot
If you’ve been following our Frog Blog, you’ll know we recently broke down the differences between ChatGPT and Claude, and which one your business should be using. We ended that post with a teaser: where does Microsoft Copilot fit into all of this? That’s exactly what we’re covering today. Copilot, ChatGPT, and Claude are the three AI tools businesses ask us about most. They’re not interchangeable, and choosing the…
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Stop Writing the Morning Trading Report, Automate It with AI
April 1^st, 2026 in AI, Blog, Fabric
The Morning Ritual Nobody Loves Every morning in retail, somewhere between 8am and 10am, someone pulls yesterday’s sales figures, checks the weather, tries to recall which promotion was running, consults the calendar for bank holidays, paydays, school terms or other significant trading periods and then drafts a few paragraphs for the leadership team. It is usually rushed and almost always takes longer than it should. What if it simply…
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What is Microsoft IQ?
March 27^th, 2026 in AI, Blog, Fabric, IQ, Microsoft Fabric
Enterprise AI is only as good as the context behind it. Microsoft IQ is the intelligence layer designed to give AI agents, and the people who rely on them, the business context they need to deliver genuinely useful, trustworthy answers and actions. Built across the Microsoft cloud stack, Microsoft IQ draws from three complementary sources: productivity signals, institutional knowledge, and live business data. Together, they form a shared,…
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ChatGPT vs Claude: Which AI Should Your Business Be Using?
March 20^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude
ChatGPT vs Claude: Which AI Should Your Business Be Using? Two AI models dominate the conversation when businesses start seriously evaluating AI tools: ChatGPT from OpenAI and Claude from Anthropic. Both are capable, well-supported, and improving rapidly. But they have meaningfully different strengths, and choosing the wrong one for your workflows can cost you time and money. Here is an honest, detailed look at both. The Models ChatGPT runs on…
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Wait, does ChatGPT actually think it’s 2024?
March 4^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT
Ever asked ChatGPT who won the Super Bowl last month, only for it to very over-confidently tell you about a game from two years ago? Or maybe you’ve asked Gemini for the latest update on the news, and it responded like it was still living in the glory days of 2024? It’s not that your AI has a bad memory, although it may seem that way, it’s actually what called: knowledge cutoffs. Welcome to the world of knowledge cutoffs. You could…
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The Difference Between Using AI and Integrating It
February 25^th, 2026 in AI, Artificial Intelligence, Blog, Business
Enter, The Conflation Problem There is a growing issue in the AI space. Many talks marketed as “AI strategy” are, in reality, basic training sessions on prompt writing, ChatGPT usage, or Copilot for Microsoft 365. There is no doubt that these are indeed useful skills as they improve productivity and increase confidence with new tools, but… they are not AI transformation. We are currently conflating three very different things:…
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From Downing Street to Shropshire: why AI skills must be at the heart of business growth
February 19^th, 2026 in AI, Artificial Intelligence, Machine Learning, News
From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of AI innovation in the UK. Hearing directly from the Prime Minister about the UK’s ambition to become a world leader in artificial intelligence was both inspiring and reassuring. One year on from the AI Opportunities Action Plan, published in…
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Telford College Hosts First Employers Open Morning with Focus on AI and Cybersecurity
February 16^th, 2026 in AI, News, school engagement
Local businesses gathered at Telford College for the institution’s first-ever Employers Open Morning, filling the room for insightful talks on artificial intelligence and cybersecurity. The event was hosted by Carl Jones, who led discussions on how emerging technologies are shaping the future workplace. Principal Lawrence Wood unveiled ambitious plans for £18 million of capital investment, outlining a bold vision for the college’s…
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Alex Whittles (MVP)
Annabel Hemingbrough
Callum Bryant
Hollie Whittles
James Snow
Jeet Kainth
Joe Billingham
Jon Fletcher
Laura Adamson
Lewis Prince (MVP)
Matt Mair-Durrant
Nick Edwards
Tom Owen