Purple Frog Systems is proud to celebrate the significant contribution of Hollie Whittles and Lewis Prince to the creation of the GTIA Data and AI Handbook. A comprehensive resource designed to guide IT service providers through every stage of data and AI transformation.

The handbook, developed in collaboration with the Global Technology Industry Association (GTIA), provides a practical and strategic framework for organisations seeking to harness the power of data and artificial intelligence. From establishing business objectives to embedding ethical governance, the guide equips leaders with the tools needed to drive meaningful and sustainable change.

As a key contributor, Hollie Whittles played a pivotal role in shaping both the structure and the depth of the handbook’s content. Her input ensured the guide addressed essential themes, including:

  • Defining clear and measurable business goals

  • Assessing current digital maturity and data capability

  • Embedding governance, risk management, and ethical considerations

  • Securing board-level sponsorship and cultural adoption

Two people standing indoors at a professional event. One person is wearing a light blue checked blazer over a dark shirt, and the other is wearing a patterned top while holding a GTIA guidebook titled ‘The Future Urban Driver.’ The background shows a neon sign reading ‘Advancement’ and several other attendees in conversation near wooden doors.

Dan Wensley and Hollie Whittles at the GTIA event, showcasing the new Data & AI guidebook “The Future is Data-Driven: The AI Skills Imperative.”

Hollie’s leadership emphasised that successful data and AI transformation requires more than technology; it demands alignment across teams, strong executive engagement, and a shift in organisational mindset.

Beyond content development, Hollie spearheaded collaboration within the GTIA community, bringing together experts across the sector to contribute insights and validate best practices. Her ability to coordinate diverse perspectives helped ensure the handbook delivers practical, actionable guidance rather than high-level theory.

The resulting resource stands as a testament to the power of collaboration: a clear, accessible roadmap for businesses aiming to leverage data and AI to fuel innovation, improve decision-making, and accelerate growth.

Hollie’s involvement in the project highlights Purple Frog Systems’ ongoing commitment to advancing thought leadership in emerging technologies. By contributing to industry-shaping initiatives, the team continues to support organisations on their journey toward becoming data-driven, AI-enabled enterprises.

Download the guidebook: https://gtia.org/hubfs/GTIA%20Data%20and%20Al%20Guidebook_Oct_Final.pdf

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