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AI and machine learning

Artificial intelligence and machine learning

Unlock your data's potential with Purple Frog Data's AI and machine learning expertise. Let us show you the incredible potential of your data and explore how AI can revolutionise your insights.

What is Artificial Intelligence?

Traditionally, organisations report and analyse historical and current data to gain insights and attempt to predict future trends. While this approach can be valuable, it often misses key information, is time-consuming, and results in relatively simple models.

Artificial Intelligence (and Machine Learning) employs advanced techniques to analyse vast quantities of data. Leveraging modern computing power, it identifies patterns, clusters and anomalies within your data.

This enables you to predict future trends and make more informed business decisions.

AI and intelligent automation

Data
Your data
AI models
AI models
Governance
Governance
Integration
Integration
Outcomes
Outcomes
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Use cases by sector
Our work spans a range of industries. Below are examples of the AI applications we build and the problems they solve.
Select a sector below to explore AI use cases
Churn prediction
Churn prediction
Identify customers or service users at risk of disengaging before it happens, enabling proactive retention strategies and reducing attrition.
Fraud detection
Fraud detection
Surface anomalous patterns across transactions, claims, or behaviour in real time, flagging suspicious activity before it causes damage.
Document intelligence
Document intelligence
Extract, classify, and summarise unstructured content at scale, reducing manual processing time and unlocking insight buried in documents and reports.
Support automation
Support automation
Triage, route, and respond to incoming queries without manual handling, improving response times and freeing your team for complex, high-value work.
Pupil outcome prediction
Pupil outcome prediction
Identify students at risk of underperforming or disengaging early, enabling timely intervention and more targeted support from pastoral and teaching staff.
Administrative automation
Administrative automation
Reduce staff workload by handling routine policy queries, reporting tasks, and internal requests, giving staff more time for teaching and pupil support.
Safeguarding support
Safeguarding support
Detect patterns across attendance, behaviour, and pastoral data to surface concerns earlier, supporting schools in meeting safeguarding responsibilities.
Curriculum and resource planning
Curriculum and resource planning
Analyse attainment, attendance, and resource data across a trust to inform curriculum decisions, staffing models, and budget allocation more effectively.
Clinical document processing
Clinical document processing
Extract structured insight from unstructured clinical notes and records, reducing administrative burden and improving speed and accuracy of clinical decision support.
Operational demand forecasting
Operational demand forecasting
Predict service demand to improve resource planning and reduce pressure on staff, enabling healthcare organisations to allocate capacity more effectively.
Readmission risk scoring
Readmission risk scoring
Score patients on likelihood of readmission following discharge, enabling targeted follow-up care and reducing avoidable returns to hospital settings.
Patient pathway optimisation
Patient pathway optimisation
Analyse patient journeys to identify bottlenecks, reduce waiting times, and improve the flow of care across departments and services.
Claims triage and routing
Claims triage and routing
Automate the initial assessment and routing of incoming claims, reducing handling time, improving consistency, and enabling case handlers to focus on complex decisions.
Underwriting support
Underwriting support
Surface relevant policy precedents and risk indicators to support case handlers, improving decision quality and reducing time required to assess complex risks.
Fraud pattern detection
Fraud pattern detection
Identify suspicious claims behaviour and anomalous patterns across your portfolio in real time, reducing losses and supporting investigation teams with prioritised leads.
Customer churn and retention
Customer churn and retention
Predict which policyholders are at risk of lapsing at renewal, enabling proactive outreach and targeted retention offers before relationships are lost.
Demand forecasting
Demand forecasting
Predict product demand across stores, regions, and seasons to optimise inventory levels, reduce waste, and avoid costly stockouts at peak periods.
Personalisation and recommendations
Personalisation and recommendations
Deliver personalised product recommendations at scale, increasing basket size, improving customer experience, and driving repeat purchase behaviour.
Price optimisation
Price optimisation
Analyse competitor pricing, demand signals, and margin data to recommend optimal pricing strategies across your product range in real time.
Customer churn prediction
Customer churn prediction
Identify loyal customers showing signs of disengagement before they leave, enabling targeted retention campaigns and loyalty initiatives at the right moment.
Resources
Free resources
Guides, flyers, and case studies
Explore our library of free resources to help you get the most from your data and AI investment.
Visit the resources page
Our AI services

Practical AI solutions built for your business

From machine learning and predictive analytics to generative AI and intelligent automation, we design and build AI solutions that are practical, governed, and aligned to real business outcomes.

AI agents
Intelligent agents that take action
We build intelligent agents that go beyond conversation. Our AI agents are designed to take action, autonomously handling tasks, making decisions within defined parameters, and integrating directly with the tools and platforms your business already relies on.
Microsoft Azure Built on Microsoft Azure AI Foundry
End-to-end automation
End-to-end automation
Remove manual effort across operational processes from start to finish.
Our agents handle entire workflows autonomously, from receiving a trigger to completing the task and logging the outcome, without human intervention at every step. They operate consistently at scale, 24 hours a day.
System integration
System integration
Connect seamlessly with your existing platforms and data sources.
Agents integrate directly with your CRM, ERP, ticketing systems, databases, and APIs. They read, write, and act across platforms without siloed handoffs, ensuring data flows where it needs to go.
Real-time intelligence
Real-time intelligence
Surface the right information at the right moment.
Agents continuously monitor data streams and organisational context, surfacing relevant insights, flagging anomalies, and responding to events as they happen rather than in batched reports.
Human-in-the-loop
Human-in-the-loop
Escalate decisions to human teams where judgement matters most.
Not every decision should be automated. Our agents are designed with clear escalation rules, routing complex or sensitive decisions to the right person with full context, so humans stay in control where it counts.
Example use cases
Customer service request triage
Invoice and document processing
Data enrichment and validation
Workflow orchestration across systems
Automated reporting and alerts
Intelligent email and query routing
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Resources
Free resources
Explore our AI guides and case studies
Download free resources to help you understand what AI can do for your organisation and how to get started.
Visit the resources page
Discovery call
Book a discovery call
Speak directly with our AI experts
Book a free 60-minute discovery call with our Senior AI Engineer to explore what AI could do for your organisation. No obligation, no sales pitch.
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Contact us
Get in touch
Tell us about your AI challenge
Not sure where to start? Send us a message and one of our team will get back to you within one working day.
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Bespoke AI development

Your data. Your systems. Your AI.

The power of AI grows significantly when it has access to the right tools and knowledge. Using Model Context Protocol (MCP) and Azure AI Foundry, we extend your AI systems to work with the platforms you already use. This means your AI does not just reason well, but acts on current, accurate, business-specific information.
Select a data source to see how it connects
SharePoint
Documents and knowledge
Databases
Structured business data
CRM systems
Customer and pipeline data
APIs and services
External integrations
ERP platforms
Operations and finance
AI Agent
AI Agent
Azure AI Foundry
MCP
Automated actions
Tasks completed without manual effort
Accurate answers
Grounded in your live business data
Real-time insight
Current information, not stale data
Human escalation
Right decisions to the right people
Governed outputs
Auditable, compliant, and controlled
AI skills and tool integration
Teaching your AI to do more
An AI skill is a specific, reusable capability, such as the ability to summarise a document, extract data from an email, or classify a support ticket. Skills are what turn a general-purpose AI model into something that actually works within your business context.
Purpose-built for your business: designed around your workflows, data, and rules, not a generic template.
Reusable and scalable: deploy a skill across multiple agents, workflows, and teams.
Integrated with your tools: connects directly to Microsoft 365, Azure, Power Platform, and your own systems.
Governed and auditable: built with guardrails, logging, and human oversight so you stay in control.
Discuss your AI requirements
Example AI skills we build
Document summarisation
Document summarisation
Condense reports, contracts, and policies into clear summaries instantly.
Data extraction
Data extraction
Pull structured data from emails, PDFs, and forms automatically.
Sentiment analysis
Sentiment analysis
Classify tone across customer feedback and support tickets at scale.
Ticket classification
Ticket classification
Automatically categorise and route incoming support requests.
Knowledge retrieval
Knowledge retrieval
Surface the right information from your document libraries instantly.
Report generation
Report generation
Produce structured reports from your data on a schedule or on demand.
Strategy and consultancy
AI built around your business,
not anyone else's
No two organisations are the same, and neither are the solutions we build. We work closely with your team to understand your processes, your data, and your constraints, then design AI that fits your business. From custom assistants to automated pipelines, every solution is purpose-built and owned entirely by you.
01
Understand your business
We start by understanding your processes, your data, and where AI can genuinely add value before writing a line of code.
02
Design the right solution
We design a solution that fits your constraints, your team, and your technology, not a generic approach applied to every client.
03
Build, govern, and hand over
We build with governance in mind from day one and hand everything over fully documented, fully owned, and fully yours.
Get in touch
Ready to explore what AI can do?
Book a free 60-minute discovery call with Lewis, our Senior AI Engineer and Microsoft MVP, or send us a message and we will get back to you.
Book a discovery call
AI and automation
Book a free 60-minute call with Lewis Prince, Senior AI Engineer and Microsoft MVP. Tell us about your challenge and we will tell you honestly whether AI can solve it, how we would approach it, and what it would take to get started.
Book now
If the calendar shows no availability, try refreshing the page. Alternatively, send us a message using the form on the right and we will get back to you within one working day.
Or send us a message