Tag Archive: AI

  • Lewis Prince Earns Nationally Recognised AI Skills Boost Badge

    We’re celebrating another achievement at Purple Frog Data, as our Senior AI Engineer and Microsoft MVP, Lewis Prince, has earned the AI Skills Boost Course Catalogue badge! The badge recognises Lewis’s continued commitment to developing practical artificial intelligence (AI) skills and applying them in the workplace. Awarded in alignment with the Skills England framework, the AI Skills Boost badge provides assurance that the learning…

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  • Purple Frog Data leaders to speak at Shropshire Chamber AI for Business event

    Purple Frog Data’s CEO Alex Whittles and Senior AI Engineer Lewis Prince will be speaking at the Shropshire Chamber of Commerce AI for Business Event on Monday 21st October 2026. The event brings together business leaders and technology professionals to explore the practical applications of artificial intelligence across industries. Alex and Lewis will share insights on implementing AI solutions, current trends in the sector, and how…

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  • Microsoft Foundry vs Claude: when should a business actually make the move?

    Microsoft Foundry vs Claude: when should a business actually make the move?

    I use AI every day. Claude for most of my writing and a fair bit of my code, ChatGPT when I want a second opinion, Copilot because it’s sat there in Teams whether I asked for it or not. That’s not unusual any more, and if you’re reading this you’re probably the same. The question I keep getting asked is this: “when do you stop using those tools and start looking at Microsoft Foundry?” Short answer; when the AI…

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  • How to control Azure Foundry token costs before they control you

    How to control Azure Foundry token costs before they control you

    Token costs in production can surprise you fast. That’s especially true with agentic workloads, where a single user action can fan out into five, ten, or more LLM calls under the hood. Without visibility, you won’t know there’s a problem until the bill arrives. By then, the damage is done. The good news: there are concrete, low-effort steps you can take right now. Here are four of them: 1. Set TPM limits on your deployments…

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  • Explore Responsible AI in our Latest Webinar

    Explore Responsible AI in our Latest Webinar

    Last week, our Senior AI Engineer, Lewis Prince, delivered a well-received webinar on AI ethics and responsible AI adoption, titled “The Hidden Risks of AI (and How to Avoid Them)”. As AI capabilities become increasingly embedded into tools like Copilot, ChatGPT, Microsoft Fabric and Azure AI services, the session explored why responsible AI is no longer optional for organisations working with data. Lewis focused on the practical realities…

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  • SQLBits 2026: What I Took Away from ICC Wales

    SQLBits 2026: What I Took Away from ICC Wales

    SQLBits returned to the ICC Wales in Newport from 22 to 25 April for four days of solid content, good networking, and the usual conference energy. The cartoon theme was a nice touch. This post covers the three areas I found most valuable: AI agents and the Foundry stack, Model Context Protocol, and Polars as a genuine alternative to Spark on Fabric. AI Agents and Azure AI Foundry AI and agentic AI were a dominant theme, with sessions covering…

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  • Purple Frog Team Attend Microsoft MVP Summit

    Purple Frog Team Attend Microsoft MVP Summit

    Our CEO Alex Whittles and Senior AI Engineer Lewis Prince travelled to Atlanta to attend the exclusive Microsoft MVP Summit, joining a global community of technology experts. The summit brings together MVPs from around the world to collaborate with Microsoft teams, gain early insight into upcoming developments, and share real-world experiences across data, AI and the wider Microsoft ecosystem. For Alex and Lewis, it was an opportunity to deepen…

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  • Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained

    Purple Frog featured blog image showing a man with glasses and a beard in a Purple Frog branded black and purple polo shirt, standing with arms crossed and smiling at the camera. The headline 'Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained' is displayed in white text on the right side against a purple background with hexagonal design elements, code snippets, and the Purple Frog logo.

    If you’ve been following our Frog Blog, you’ll know we recently broke down the differences between ChatGPT and Claude, and which one your business should be using. We ended that post with a teaser: where does Microsoft Copilot fit into all of this? That’s exactly what we’re covering today. Copilot, ChatGPT, and Claude are the three AI tools businesses ask us about most. They’re not interchangeable, and choosing the…

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  • Stop Writing the Morning Trading Report, Automate It with AI

    The Morning Ritual Nobody Loves Every morning in retail, somewhere between 8am and 10am, someone pulls yesterday’s sales figures, checks the weather, tries to recall which promotion was running, consults the calendar for bank holidays, paydays, school terms or other significant trading periods and then drafts a few paragraphs for the leadership team. It is usually rushed and almost always takes longer than it should. What if it simply…

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  • ChatGPT vs Claude: Which AI Should Your Business Be Using?

    feature image for blog on chatgpt vs claude

    ChatGPT vs Claude: Which AI Should Your Business Be Using? Two AI models dominate the conversation when businesses start seriously evaluating AI tools: ChatGPT from OpenAI and Claude from Anthropic. Both are capable, well-supported, and improving rapidly. But they have meaningfully different strengths, and choosing the wrong one for your workflows can cost you time and money. Here is an honest, detailed look at both. The Models ChatGPT runs on…

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