AI Archives - Purple Frog Systems

Microsoft Foundry vs Claude: when should a business actually make the move?
August 7^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude
I use AI every day. Claude for most of my writing and a fair bit of my code, ChatGPT when I want a second opinion, Copilot because it’s sat there in Teams whether I asked for it or not. That’s not unusual any more, and if you’re reading this you’re probably the same. The question I keep getting asked is this: “when do you stop using those tools and start looking at Microsoft Foundry?” Short answer; when the AI…
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How to control Azure Foundry token costs before they control you
May 27^th, 2026 in AI, Artificial Intelligence, Blog
Token costs in production can surprise you fast. That’s especially true with agentic workloads, where a single user action can fan out into five, ten, or more LLM calls under the hood. Without visibility, you won’t know there’s a problem until the bill arrives. By then, the damage is done. The good news: there are concrete, low-effort steps you can take right now. Here are four of them: 1. Set TPM limits on your deployments…
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Explore Responsible AI in our Latest Webinar
May 18^th, 2026 in Artificial Intelligence, ChatGPT, Claude, Copilot, News
Last week, our Senior AI Engineer, Lewis Prince, delivered a well-received webinar on AI ethics and responsible AI adoption, titled “The Hidden Risks of AI (and How to Avoid Them)”. As AI capabilities become increasingly embedded into tools like Copilot, ChatGPT, Microsoft Fabric and Azure AI services, the session explored why responsible AI is no longer optional for organisations working with data. Lewis focused on the practical realities…
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SQLBits 2026: What I Took Away from ICC Wales
May 8^th, 2026 in Artificial Intelligence, Blog, Purple Frog Systems
SQLBits returned to the ICC Wales in Newport from 22 to 25 April for four days of solid content, good networking, and the usual conference energy. The cartoon theme was a nice touch. This post covers the three areas I found most valuable: AI agents and the Foundry stack, Model Context Protocol, and Polars as a genuine alternative to Spark on Fabric. AI Agents and Azure AI Foundry AI and agentic AI were a dominant theme, with sessions covering…
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Purple Frog Team Attend Microsoft MVP Summit
May 5^th, 2026 in MVP, News
Our CEO Alex Whittles and Senior AI Engineer Lewis Prince travelled to Atlanta to attend the exclusive Microsoft MVP Summit, joining a global community of technology experts. The summit brings together MVPs from around the world to collaborate with Microsoft teams, gain early insight into upcoming developments, and share real-world experiences across data, AI and the wider Microsoft ecosystem. For Alex and Lewis, it was an opportunity to deepen…
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Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained
April 14^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude, Copilot
If you’ve been following our Frog Blog, you’ll know we recently broke down the differences between ChatGPT and Claude, and which one your business should be using. We ended that post with a teaser: where does Microsoft Copilot fit into all of this? That’s exactly what we’re covering today. Copilot, ChatGPT, and Claude are the three AI tools businesses ask us about most. They’re not interchangeable, and choosing the…
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Stop Writing the Morning Trading Report, Automate It with AI
April 1^st, 2026 in AI, Blog, Fabric
The Morning Ritual Nobody Loves Every morning in retail, somewhere between 8am and 10am, someone pulls yesterday’s sales figures, checks the weather, tries to recall which promotion was running, consults the calendar for bank holidays, paydays, school terms or other significant trading periods and then drafts a few paragraphs for the leadership team. It is usually rushed and almost always takes longer than it should. What if it simply…
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ChatGPT vs Claude: Which AI Should Your Business Be Using?
March 20^th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude
ChatGPT vs Claude: Which AI Should Your Business Be Using? Two AI models dominate the conversation when businesses start seriously evaluating AI tools: ChatGPT from OpenAI and Claude from Anthropic. Both are capable, well-supported, and improving rapidly. But they have meaningfully different strengths, and choosing the wrong one for your workflows can cost you time and money. Here is an honest, detailed look at both. The Models ChatGPT runs on…
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From Downing Street to Shropshire: why AI skills must be at the heart of business growth
February 19^th, 2026 in AI, Artificial Intelligence, Machine Learning, News
From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of AI innovation in the UK. Hearing directly from the Prime Minister about the UK’s ambition to become a world leader in artificial intelligence was both inspiring and reassuring. One year on from the AI Opportunities Action Plan, published in…
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Why Guardrails Matter More Than Hype
February 13^th, 2026 in AI, Artificial Intelligence, Blog, News
AI has moved quickly from novelty to normality. Customer service bots, sales assistants, automated support agents, many organisations are now letting AI speak directly to customers under their brand. The capability is impressive. The governance often is not. A recent post on Reddit’s LegalAdviceUK forum highlights exactly why this matters. A business owner described how their AI chat assistant generated and offered an 80 percent discount code…
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Alex Whittles (MVP)
Annabel Hemingbrough
Callum Bryant
Hollie Whittles
James Snow
Jeet Kainth
Joe Billingham
Jon Fletcher
Laura Adamson
Lewis Prince (MVP)
Matt Mair-Durrant
Nick Edwards
Tom Owen

Tag Archive: AI

Microsoft Foundry vs Claude: when should a business actually make the move?

How to control Azure Foundry token costs before they control you

Explore Responsible AI in our Latest Webinar

SQLBits 2026: What I Took Away from ICC Wales

Purple Frog Team Attend Microsoft MVP Summit

Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained

Stop Writing the Morning Trading Report, Automate It with AI

ChatGPT vs Claude: Which AI Should Your Business Be Using?

From Downing Street to Shropshire: why AI skills must be at the heart of business growth

Why Guardrails Matter More Than Hype

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