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Artificial Intelligence

  • Microsoft Foundry vs Claude: when should a business actually make the move?

    Microsoft Foundry vs Claude: when should a business actually make the move?August 7th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude

    I use AI every day. Claude for most of my writing and a fair bit of my code, ChatGPT when I want a second opinion, Copilot because it’s sat there in Teams whether I asked for it or not. That’s not unusual any more, and if you’re reading this you’re probably the same. The question I keep getting asked is this: “when do you stop using those tools and start looking at Microsoft Foundry?” Short answer; when the AI…

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  • AI101: cutting through the AI hype

    AI101: cutting through the AI hypeJune 17th, 2026 in Artificial Intelligence, Community

    We’ve kicked off our new AI101 series with Senior AI Engineer Lewis Prince, joined by Branden Millward, for a candid conversation about AI, careers and what organisations should really be focusing on. Together, they explored which AI use cases are currently overhyped, which opportunities deserve more attention, and how businesses can create genuine value by starting with the right problem, not just the technology. The discussion also covered…

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  • How to control Azure Foundry token costs before they control you

    How to control Azure Foundry token costs before they control youMay 27th, 2026 in AI, Artificial Intelligence, Blog

    Token costs in production can surprise you fast. That’s especially true with agentic workloads, where a single user action can fan out into five, ten, or more LLM calls under the hood. Without visibility, you won’t know there’s a problem until the bill arrives. By then, the damage is done. The good news: there are concrete, low-effort steps you can take right now. Here are four of them: 1. Set TPM limits on your deployments…

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  • Explore Responsible AI in our Latest Webinar

    Explore Responsible AI in our Latest WebinarMay 18th, 2026 in Artificial Intelligence, ChatGPT, Claude, Copilot, News

    Last week, our Senior AI Engineer, Lewis Prince, delivered a well-received webinar on AI ethics and responsible AI adoption, titled “The Hidden Risks of AI (and How to Avoid Them)”. As AI capabilities become increasingly embedded into tools like Copilot, ChatGPT, Microsoft Fabric and Azure AI services, the session explored why responsible AI is no longer optional for organisations working with data. Lewis focused on the practical realities…

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  • SQLBits 2026: What I Took Away from ICC Wales

    SQLBits 2026: What I Took Away from ICC WalesMay 8th, 2026 in Artificial Intelligence, Blog, Purple Frog Systems

    SQLBits returned to the ICC Wales in Newport from 22 to 25 April for four days of solid content, good networking, and the usual conference energy. The cartoon theme was a nice touch. This post covers the three areas I found most valuable: AI agents and the Foundry stack, Model Context Protocol, and Polars as a genuine alternative to Spark on Fabric. AI Agents and Azure AI Foundry AI and agentic AI were a dominant theme, with sessions covering…

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  • SEO vs. AEO vs. GEO: Why the “Answer” is Your New SEO Strategy

    SEO vs. AEO vs. GEO: Why the "Answer" is Your New SEO StrategyMay 5th, 2026 in Artificial Intelligence, Blog

    What’s the Difference? SEO (Search Engine Optimisation): Focuses on ranking your website in traditional search results to earn clicks. AEO (Answer Engine Optimisation): Focuses on making your content the direct answer synthesised by AI. GEO (Generative Engine Optimisation): Focuses on ensuring your brand is present and cited across all AI ecosystems (ChatGPT, Perplexity, Claude). Basically, SEO gets you on the list AEO makes you the answer GEO…

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  • Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained

    Purple Frog featured blog image showing a man with glasses and a beard in a Purple Frog branded black and purple polo shirt, standing with arms crossed and smiling at the camera. The headline 'Choosing the Right AI Tool: Copilot vs ChatGPT vs Claude Explained' is displayed in white text on the right side against a purple background with hexagonal design elements, code snippets, and the Purple Frog logo.April 14th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude, Copilot

    If you’ve been following our Frog Blog, you’ll know we recently broke down the differences between ChatGPT and Claude, and which one your business should be using. We ended that post with a teaser: where does Microsoft Copilot fit into all of this? That’s exactly what we’re covering today. Copilot, ChatGPT, and Claude are the three AI tools businesses ask us about most. They’re not interchangeable, and choosing the…

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  • ChatGPT vs Claude: Which AI Should Your Business Be Using?

    feature image for blog on chatgpt vs claudeMarch 20th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT, Claude

    ChatGPT vs Claude: Which AI Should Your Business Be Using? Two AI models dominate the conversation when businesses start seriously evaluating AI tools: ChatGPT from OpenAI and Claude from Anthropic. Both are capable, well-supported, and improving rapidly. But they have meaningfully different strengths, and choosing the wrong one for your workflows can cost you time and money. Here is an honest, detailed look at both. The Models ChatGPT runs on…

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  • Wait, does ChatGPT actually think it’s 2024?

    A person wearing a black and purple Purple Frog branded polo shirt stands in front of a graphic background featuring a laptop screen and hexagon design elements. Text on the image reads: “Wait, does ChatGPT actually think it’s 2024?”March 4th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT

    Ever asked ChatGPT who won the Super Bowl last month, only for it to very over-confidently tell you about a game from two years ago? Or maybe you’ve asked Gemini for the latest update on the news, and it responded like it was still living in the glory days of 2024? It’s not that your AI has a bad memory, although it may seem that way, it’s actually what called: knowledge cutoffs. Welcome to the world of knowledge cutoffs. You could…

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  • The Difference Between Using AI and Integrating It

    A person standing with arms crossed wearing a black and purple branded polo shirt, positioned in front of a digital-themed background featuring AI‑related graphics. To the right, large white text reads: “The Difference Between Using AI and Integrating It."February 25th, 2026 in AI, Artificial Intelligence, Blog, Business

    Enter, The Conflation Problem There is a growing issue in the AI space. Many talks marketed as “AI strategy” are, in reality, basic training sessions on prompt writing, ChatGPT usage, or Copilot for Microsoft 365. There is no doubt that these are indeed useful skills as they improve productivity and increase confidence with new tools, but… they are not AI transformation. We are currently conflating three very different things:…

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