Business Archives - Purple Frog Systems

Hollie represents the UK & Ireland at GTIA ChannelCon in San Diego
August 28^th, 2026 in Business, Community, News
Hollie recently headed to San Diego for GTIA ChannelCon, joining channel leaders from around the world for a few days of conversations, connections and ideas about the future of the industry. Representing the UK & Ireland alongside Dan Scott, Hollie had the opportunity to meet people from across the global channel community, exchange perspectives and hear how organisations in different markets are approaching shared opportunities and…
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Purple Frog Wins GTIA Spotlight Award for IT Service Provider
July 31^st, 2026 in Business, Community, News
We’re delighted to announce that Purple Frog has been named IT Service Provider (ITSP) of the Year at the Global Technology Industry Association (GTIA) Spotlight Awards. The award recognises outstanding service providers that demonstrate excellence, innovation and a commitment to delivering exceptional value for their clients. Receiving this recognition is a proud milestone for Purple Frog and reflects the dedication of our entire team.…
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The Maple Review UK Report: Exclusion and Enterprise
June 19^th, 2026 in Business, careers, Community, News
The Maple Review is helping shape discussions around the future of UK SMEs and the role data, insight and innovation play in driving growth. Our Director, Hollie Whittles, was proud to contribute as part of the steering board, representing the views and challenges facing small businesses. Last week, Hollie attended the launch of The Maple Review UK Report: Exclusion and Enterprise at the House of Lords, representing the Federation of Small…
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Purple Frog Data Director Awarded MBE for Services to Business, Female Entrepreneurship and Skills
June 16^th, 2026 in Business, careers, Community, News
Purple Frog Data is delighted to announce that its HR & InfoSec Director, Hollie Whittles MBE, has been recognised in His Majesty The King’s Honours List and awarded an MBE (Member of the Order of the British Empire) for services to business, female entrepreneurship and skills. The honour recognises Hollie’s long-standing commitment to supporting business growth, championing entrepreneurship, and helping shape the future skills…
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Purple Frog and Hollie Whittles Named GTIA Spotlight Award Finalists
May 21^st, 2026 in Business, Just For Fun, News
We’re proud to announce that both Purple Frog Data and our HR & InfoSec Director, Hollie Whittles, have been named finalists in the GTIA UK & Ireland Spotlight Awards 2026. Hollie has been shortlisted in the Community Leadership and Advancing Diversity in Technology Leadership categories, recognising her continued contribution to the technology community through industry leadership, skills advocacy, mentoring and national conversations…
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Managing Risk and Trust in Modern Data Platforms
May 20^th, 2026 in Business, Business Intelligence, News
Our CEO, Alex Whittles, recently delivered a session at the Gartner Data & Analytics Summit, exploring how organisations can strengthen trust, governance and risk management across Power BI and Microsoft Fabric environments. The session, “Managing Risk and Trust with Power BI and Microsoft Fabric”, focused on the growing importance of governance as businesses scale their use of data, analytics and AI. Alex discussed practical approaches…
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Attending BreakfastBytes at AFC Telford
February 27^th, 2026 in Business, careers, Community, Just For Fun, News
Purple Frog Data consultants Nick and Lewis recently attended Breakfast Bytes, hosted by Bespoke Computing at the West Stand, AFC Telford. The event brought together professionals from across technology and business functions to explore how people and technology work together in modern organisations. A particular highlight was the session delivered by Ishbel Lapper, whose insights sparked thoughtful discussion around risk, collaboration, and the…
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The Difference Between Using AI and Integrating It
February 25^th, 2026 in AI, Artificial Intelligence, Blog, Business
Enter, The Conflation Problem There is a growing issue in the AI space. Many talks marketed as “AI strategy” are, in reality, basic training sessions on prompt writing, ChatGPT usage, or Copilot for Microsoft 365. There is no doubt that these are indeed useful skills as they improve productivity and increase confidence with new tools, but… they are not AI transformation. We are currently conflating three very different things:…
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Inside digital careers at the FrogPlex
January 30^th, 2026 in Apprenticeships, Business, careers, Community, News
We recently opened our doors to students from Shrewsbury School for an inside look at life at the FrogPlex. Our team spent the day showing the students what it’s really like to work in tech. We covered a wide range of roles, including Data Engineering, Power BI Development, AI Engineering, and Digital Marketing. There’s no “one way” to get into tech, and we wanted to make sure the students knew that. We shared our own stories,…
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Building an AI-Ready UK Workforce: Turning Insight into Action
December 19^th, 2025 in AI, Blog, Business
Artificial intelligence is already changing how work gets done across the UK economy. From healthcare and financial services to construction, clean energy and the creative industries, organisations are experimenting with AI to improve productivity, decision-making and service delivery. But as the AI Skills for the UK Workforce report makes clear, technology alone is not the challenge. Skills…
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Alex Whittles (MVP)
Annabel Hemingbrough
Callum Bryant
Hollie Whittles
James Snow
Jeet Kainth
Joe Billingham
Jon Fletcher
Laura Adamson
Lewis Prince (MVP)
Matt Mair-Durrant
Nick Edwards
Tom Owen