Call today 0845 643 6463

Artificial Intelligence

  • Wait, does ChatGPT actually think it’s 2024?

    A person wearing a black and purple Purple Frog branded polo shirt stands in front of a graphic background featuring a laptop screen and hexagon design elements. Text on the image reads: “Wait, does ChatGPT actually think it’s 2024?”March 4th, 2026 in AI, Artificial Intelligence, Blog, ChatGPT

    Ever asked ChatGPT who won the Super Bowl last month, only for it to very over-confidently tell you about a game from two years ago? Or maybe you’ve asked Gemini for the latest update on the news, and it responded like it was still living in the glory days of 2024? It’s not that your AI has a bad memory, although it may seem that way, it’s actually what called: knowledge cutoffs. Welcome to the world of knowledge cutoffs. You could…

    » Read more

  • The Difference Between Using AI and Integrating It

    A person standing with arms crossed wearing a black and purple branded polo shirt, positioned in front of a digital-themed background featuring AI‑related graphics. To the right, large white text reads: “The Difference Between Using AI and Integrating It."February 25th, 2026 in AI, Artificial Intelligence, Blog, Business

    Enter, The Conflation Problem There is a growing issue in the AI space. Many talks marketed as “AI strategy” are, in reality, basic training sessions on prompt writing, ChatGPT usage, or Copilot for Microsoft 365. There is no doubt that these are indeed useful skills as they improve productivity and increase confidence with new tools, but… they are not AI transformation. We are currently conflating three very different things:…

    » Read more

  • From Downing Street to Shropshire: why AI skills must be at the heart of business growth

    A person wearing a Purple Frog Systems polo shirt stands with folded arms in front of a purple, tech‑themed background featuring hexagonal patterns and circular design elements. To the right, large white text reads: ‘From Downing Street to Shropshire: why AI skills must be at the heart of business growth.’February 19th, 2026 in AI, Artificial Intelligence, Machine Learning, News

    From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of AI innovation in the UK. Hearing directly from the Prime Minister about the UK’s ambition to become a world leader in artificial intelligence was both inspiring and reassuring. One year on from the AI Opportunities Action Plan, published in…

    » Read more

  • Why Guardrails Matter More Than Hype

    A person wearing a Purple Frog-branded polo shirt stands with arms crossed in front of a purple and blue abstract digital background featuring hexagonal shapes and circular tech-style graphics. White text on the right reads: ‘Why Guardrails Matter More Than Hype.February 13th, 2026 in AI, Artificial Intelligence, Blog, News

    AI has moved quickly from novelty to normality. Customer service bots, sales assistants, automated support agents, many organisations are now letting AI speak directly to customers under their brand. The capability is impressive. The governance often is not. A recent post on Reddit’s LegalAdviceUK forum highlights exactly why this matters. A business owner described how their AI chat assistant generated and offered an 80 percent discount code…

    » Read more

  • AI Warnings, Real Risks, and Why Businesses Should Not Panic

    January 19th, 2026 in AI, Artificial Intelligence, Blog

    You may have seen recent headlines quoting former Google CEO Eric Schmidt warning that future AI systems (https://www.thecrimson.com/article/2025/12/2/google-ceo-ai-self-improvement/) could become difficult for humans to fully understand or control. These comments reflect genuine long-term considerations around autonomy, speed and governance, but much of the media coverage amplifies them into dramatic worst-case scenarios. For most organisations…

    » Read more

  • Reflecting on 2025 & looking ahead to 2026: a data-driven perspective

    Reflecting on 2025 & looking ahead to 2026: a data-driven perspectiveDecember 19th, 2025 in Artificial Intelligence, Blog, Business Intelligence, Machine Learning, Microsoft Fabric, Power BI, Real-time Data, Reporting Services

    As 2025 draws to a close, it is clear this year marked a pivotal shift in how businesses leverage data and artificial intelligence (AI). What was once considered experimental has firmly become strategic, operational, and value-creating for organisations of every size from nimble local businesses to ambitious global brands. At Purple Frog, our work helping UK businesses transform data into business insight has shown a dramatic evolution in…

    » Read more

  • Perception of AI-Generated Content: Copilot vs. Gemini vs. ChatGPT

    Annabel wearing a black and purple Purple Frog Systems polo shirt, standing in front of a graphic background with hexagonal patterns and an image of a smartphone screen. Text on the image reads: “Perception of AI-Generated Content: Copilot vs. Gemini vs. ChatGPT.”November 29th, 2025 in AI, Artificial Intelligence, Blog, Just For Fun

    In this post, I’m diving into an experiment I conducted as part of a university assignment. The course focused on surveys, and I decided to explore whether people could detect AI-generated content compared to human-written copy. The results were intriguing, so let’s jump into my findings and see which AI tool comes out on top for me: Microsoft Copilot, Google Gemini, or OpenAI ChatGPT. (Just for fun!) My survey was titled “Perception…

    » Read more

  • Hollie and Lewis Help Shape GTIA’s New Data & AI Guidebook

    November 26th, 2025 in AI, Artificial Intelligence, Business, Copilot, Machine Learning, News

    Purple Frog Systems is proud to celebrate the significant contribution of Hollie Whittles and Lewis Prince to the creation of the GTIA Data and AI Handbook. A comprehensive resource designed to guide IT service providers through every stage of data and AI transformation. The handbook, developed in collaboration with the Global Technology Industry Association (GTIA), provides a practical and strategic framework for organisations seeking to…

    » Read more

  • Smarter, Smaller, Greener: The Future of Sustainable AI

    November 19th, 2025 in Artificial Intelligence, Community, News

    Can AI be sustainable? According to our Senior AI Engineer Lewis Prince, absolutely. But only if we rethink the size and purpose of the models we build. At the recent Shropshire Chamber of Commerce Sustainability Event, held at Lilleshall National Sports & Conferencing Centre, Lewis delivered a thought-provoking session titled “AI for Sustainability: Why Smaller AI Models Matter.” His talk highlighted a crucial shift happening in the…

    » Read more

  • My Trip To BDL: Insights, Innovation & Responsible AI

    Lewis wearing a black and purple Purple Frog Systems polo shirt with arms crossed, standing in front of a graphic background featuring hexagonal patterns and an event photo. Text on the image reads: “My Trip To BDL: Insights, Innovation & Responsible AI” alongside the Big Data LDN logo.October 14th, 2025 in AI, Artificial Intelligence, Azure, Big Data, Blog, Community

    Last month, I had the opportunity to attend Big Data London (BDL), the UK’s largest data and analytics conference, bringing together thought leaders, engineers, and strategists shaping the future of data-driven transformation. Across two days, the atmosphere was amazing: over 300 expert speakers, hands-on tech demos, and insightful panels exploring everything from AI governance to the latest in cloud analytics and data architecture. In this…

    » Read more