This week, the Connections for Prosperity Conference brought together innovators, business leaders, policymakers, and tech specialists from across the West Midlands — and Purple Frog Systems was proud to be part of the conversation.

Hosted by the Centre for the New Midlands, the event focused on how the region can unlock new opportunities for prosperity, with a strong emphasis on the role of digital transformation and AI in shaping the future of work, business, and public services.

Spotlight on AI and innovation

Our team was there to share insights on how AI and data analytics are no longer just buzzwords; they’re practical tools that can help businesses of all sizes work smarter, make faster decisions, and remain competitive in a rapidly evolving economy.

Purple Frog’s Alex, alongside Hollie, took part in a thought-provoking panel discussion. “AI isn’t about replacing people,” Alex noted during the panel. “It’s about enabling better decisions, faster insights, and more time to focus on what matters.”

Alex talking on a panel on stage with two other people.

Connecting with the community

Also representing Purple Frog on the day was Lewis Prince, one of our AI Engineers, who attended sessions, connected with local business leaders, and continued important conversations around the region’s digital future. We were inspired by the level of interest and enthusiasm from attendees, from established organisations looking to modernise, to startups exploring how to harness data from day one.

Alex (left), Hollie (centre), Lewis (right) smiling for a selfie with Edgbaston Stadium in the background

Driving prosperity through digital confidence

At Purple Frog, we believe that digital transformation starts with understanding, and events like CFP25 are vital in helping organisations feel confident about where and how to begin their AI journey. Whether it’s through training, tailored data strategies, or cloud analytics solutions, we’re committed to helping businesses across the West Midlands not only adopt AI but thrive with it.

Want to know how AI could support your business goals?
Contact us or explore our AI and analytics services to learn more.

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