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Tag Archive: AI

  • From Downing Street to Shropshire: why AI skills must be at the heart of business growth

    A person wearing a Purple Frog Systems polo shirt stands with folded arms in front of a purple, tech‑themed background featuring hexagonal patterns and circular design elements. To the right, large white text reads: ‘From Downing Street to Shropshire: why AI skills must be at the heart of business growth.’February 19th, 2026 in AI, Artificial Intelligence, Machine Learning, News

    From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of AI innovation in the UK. Hearing directly from the Prime Minister about the UK’s ambition to become a world leader in artificial intelligence was both inspiring and reassuring. One year on from the AI Opportunities Action Plan, published in…

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  • Why Guardrails Matter More Than Hype

    A person wearing a Purple Frog-branded polo shirt stands with arms crossed in front of a purple and blue abstract digital background featuring hexagonal shapes and circular tech-style graphics. White text on the right reads: ‘Why Guardrails Matter More Than Hype.February 13th, 2026 in AI, Artificial Intelligence, Blog, News

    AI has moved quickly from novelty to normality. Customer service bots, sales assistants, automated support agents, many organisations are now letting AI speak directly to customers under their brand. The capability is impressive. The governance often is not. A recent post on Reddit’s LegalAdviceUK forum highlights exactly why this matters. A business owner described how their AI chat assistant generated and offered an 80 percent discount code…

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  • Hopping along the digital career path

    Hopping along the digital career pathJanuary 28th, 2026 in careers, News, school engagement

    What does it take to build a career in the rapidly evolving tech landscape? That was the question of the day as we “hopped” over to the recent careers fair at Haberdashers’ Adams. Representing the team were Lewis Prince, AI Engineer, and Charlie-Mae Grimston, Marketing Associate, who spent the day engaging with the next generation by sharing insights into their daily roles and the diverse paths available in the modern workforce. It…

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  • AI Warnings, Real Risks, and Why Businesses Should Not Panic

    January 19th, 2026 in AI, Artificial Intelligence, Blog

    You may have seen recent headlines quoting former Google CEO Eric Schmidt warning that future AI systems (https://www.thecrimson.com/article/2025/12/2/google-ceo-ai-self-improvement/) could become difficult for humans to fully understand or control. These comments reflect genuine long-term considerations around autonomy, speed and governance, but much of the media coverage amplifies them into dramatic worst-case scenarios. For most organisations…

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  • Building an AI-Ready UK Workforce: Turning Insight into Action

    featured image for AI ready workforceDecember 19th, 2025 in AI, Blog, Business

    Artificial intelligence is already changing how work gets done across the UK economy. From healthcare and financial services to construction, clean energy and the creative industries, organisations are experimenting with AI to improve productivity, decision-making and service delivery. But as the AI Skills for the UK Workforce report makes clear, technology alone is not the challenge. Skills…

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  • Reflecting on 2025 & looking ahead to 2026: a data-driven perspective

    Reflecting on 2025 & looking ahead to 2026: a data-driven perspectiveDecember 19th, 2025 in Artificial Intelligence, Blog, Business Intelligence, Machine Learning, Microsoft Fabric, Power BI, Real-time Data, Reporting Services

    As 2025 draws to a close, it is clear this year marked a pivotal shift in how businesses leverage data and artificial intelligence (AI). What was once considered experimental has firmly become strategic, operational, and value-creating for organisations of every size from nimble local businesses to ambitious global brands. At Purple Frog, our work helping UK businesses transform data into business insight has shown a dramatic evolution in…

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  • Alex keynotes at UCB Data & AI Conference

    December 18th, 2025 in News

    At the University College Birmingham Data & AI Conference, our CEO Alex Whittles delivered a keynote exploring a simple but critical message: AI is only as strong as the data behind it. Following the keynote, the learning continued with a hands-on workshop led by Alex and our Senior AI Engineer Lewis Prince, focusing on large language model (LLM) security and prompt-based vulnerabilities. The interactive session explored how LLMs can be…

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  • Perception of AI-Generated Content: Copilot vs. Gemini vs. ChatGPT

    Annabel wearing a black and purple Purple Frog Systems polo shirt, standing in front of a graphic background with hexagonal patterns and an image of a smartphone screen. Text on the image reads: “Perception of AI-Generated Content: Copilot vs. Gemini vs. ChatGPT.”November 29th, 2025 in AI, Artificial Intelligence, Blog, Just For Fun

    In this post, I’m diving into an experiment I conducted as part of a university assignment. The course focused on surveys, and I decided to explore whether people could detect AI-generated content compared to human-written copy. The results were intriguing, so let’s jump into my findings and see which AI tool comes out on top for me: Microsoft Copilot, Google Gemini, or OpenAI ChatGPT. (Just for fun!) My survey was titled “Perception…

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  • Hollie Whittles Joins the Women in Tech Panel

    Person wearing a black Purple Frog polo shirt stands in front of a purple graphic background with hexagonal patterns and abstract icons. White text on the right reads: ‘Hollie Whittles Joins the Women in Tech Panel.’November 28th, 2025 in Business, News, Social Media

    We are pleased to announce that Hollie Whittles, HR & InfoSec Director, participated as a panellist at Mills & Reeve’s “Inspiring Women in Tech: Human Advantages in an AI World” event in Birmingham, held as part of Birmingham Tech Week. The panel examined the continuing importance of human attributes, including adaptability, as artificial intelligence becomes increasingly embedded in organisational processes. During the discussion,…

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  • Smarter, Smaller, Greener: The Future of Sustainable AI

    November 19th, 2025 in Artificial Intelligence, Community, News

    Can AI be sustainable? According to our Senior AI Engineer Lewis Prince, absolutely. But only if we rethink the size and purpose of the models we build. At the recent Shropshire Chamber of Commerce Sustainability Event, held at Lilleshall National Sports & Conferencing Centre, Lewis delivered a thought-provoking session titled “AI for Sustainability: Why Smaller AI Models Matter.” His talk highlighted a crucial shift happening in the…

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