AI Archives - Page 2 of 6 - Purple Frog Systems

Why Guardrails Matter More Than Hype
February 13^th, 2026 in AI, Artificial Intelligence, Blog, News
AI has moved quickly from novelty to normality. Customer service bots, sales assistants, automated support agents, many organisations are now letting AI speak directly to customers under their brand. The capability is impressive. The governance often is not. A recent post on Reddit’s LegalAdviceUK forum highlights exactly why this matters. A business owner described how their AI chat assistant generated and offered an 80 percent discount code…
» Read more
AWS European Sovereign Cloud: Real Sovereignty or Just Cloud Marketing?
February 4^th, 2026 in AI, Blog, Cloud, Cybersecurity, News
In January 2026, Amazon Web Services launched its European Sovereign Cloud, a strategically independent cloud region designed to meet the strictest European data sovereignty, residency, and compliance requirements. But amid industry enthusiasm and regulatory scrutiny, critical questions remain. Is it truly sovereign, and how does it compare to similar offerings from Microsoft Azure and Google Cloud Platform? This article explores the technical…
» Read more
AI Warnings, Real Risks, and Why Businesses Should Not Panic
January 19^th, 2026 in AI, Artificial Intelligence, Blog
You may have seen recent headlines quoting former Google CEO Eric Schmidt warning that future AI systems (https://www.thecrimson.com/article/2025/12/2/google-ceo-ai-self-improvement/) could become difficult for humans to fully understand or control. These comments reflect genuine long-term considerations around autonomy, speed and governance, but much of the media coverage amplifies them into dramatic worst-case scenarios. For most organisations…
» Read more
Building an AI-Ready UK Workforce: Turning Insight into Action
December 19^th, 2025 in AI, Blog, Business
Artificial intelligence is already changing how work gets done across the UK economy. From healthcare and financial services to construction, clean energy and the creative industries, organisations are experimenting with AI to improve productivity, decision-making and service delivery. But as the AI Skills for the UK Workforce report makes clear, technology alone is not the challenge. Skills…
» Read more
Perception of AI-Generated Content: Copilot vs. Gemini vs. ChatGPT
November 29^th, 2025 in AI, Artificial Intelligence, Blog, Just For Fun
In this post, I’m diving into an experiment I conducted as part of a university assignment. The course focused on surveys, and I decided to explore whether people could detect AI-generated content compared to human-written copy. The results were intriguing, so let’s jump into my findings and see which AI tool comes out on top for me: Microsoft Copilot, Google Gemini, or OpenAI ChatGPT. (Just for fun!) My survey was titled “Perception…
» Read more
Jon and Lewis take on Shropshire Connectin’ Business Expo
November 27^th, 2025 in AI, News, Power BI
What happens when data and AI meet real business challenges? According to our Senior AI Engineer, Lewis, and Consultant, Jon, it starts with genuine conversations and practical solutions. At the Shropshire Chamber Connectin’ Business Expo, held at Shrewsbury Town Football Club, Lewis and Jon represented Purple Frog Systems and spent the day speaking with business leaders from across the region. The event brought together organisations…
» Read more
Hollie and Lewis Help Shape GTIA’s New Data & AI Guidebook
November 26^th, 2025 in AI, Artificial Intelligence, Business, Copilot, Machine Learning, News
Purple Frog Systems is proud to celebrate the significant contribution of Hollie Whittles and Lewis Prince to the creation of the GTIA Data and AI Handbook. A comprehensive resource designed to guide IT service providers through every stage of data and AI transformation. The handbook, developed in collaboration with the Global Technology Industry Association (GTIA), provides a practical and strategic framework for organisations seeking to…
» Read more
Predictive Analytics for Small and Medium Enterprises
November 3^rd, 2025 in AI, Azure, Big Data, Blog, Business, Fabric
For many years, predictive analytics was a luxury reserved for large enterprises with deep pockets and advanced infrastructure. Today, thanks to the power of cloud computing, AI-driven tools, and accessible business intelligence platforms like Power BI, small and medium enterprises (SMEs) can tap into predictive analytics to transform how they plan and grow. At Purple Frog Systems, we’ve seen firsthand how even modest-sized organisations can…
» Read more
My Trip To BDL: Insights, Innovation & Responsible AI
October 14^th, 2025 in AI, Artificial Intelligence, Azure, Big Data, Blog, Community
Last month, I had the opportunity to attend Big Data London (BDL), the UK’s largest data and analytics conference, bringing together thought leaders, engineers, and strategists shaping the future of data-driven transformation. Across two days, the atmosphere was amazing: over 300 expert speakers, hands-on tech demos, and insightful panels exploring everything from AI governance to the latest in cloud analytics and data architecture. In this…
» Read more
GPT-5 for Dummies
September 16^th, 2025 in AI, Blog, ChatGPT
What’s the difference? GPT-5 is the newest version of the AI behind ChatGPT. It’s now the default model for everyone who signs in, and it’s built to be quick when your question is simple and thoughtful when the problem needs careful reasoning. You don’t need to choose a mode or a model; the system decides for you and adjusts on the fly. Behind the scenes, GPT-5 is a “unified” setup. Their fast, general model handles most…
» Read more

Alex Whittles (MVP)
Annabel Hemingbrough
Callum Bryant
Hollie Whittles
James Snow
Jeet Kainth
Joe Billingham
Jon Fletcher
Laura Adamson
Lewis Prince (MVP)
Matt Mair-Durrant
Nick Edwards
Tom Owen