Hollie Whittles, our CIO and Federation of Small Businesses (FSB) National Skills Champion, took centre stage last week as a panellist at a high-profile Careers & Enterprise event, where she shared her passion for empowering the next generation of talent.

Representing the voice of small businesses across the UK, Hollie highlighted the critical role these enterprises play in shaping the future workforce. Speaking in Westminster, she emphasised how small employers offer more than just jobs. They provide real-world experience and foster entrepreneurial thinking while serving as agile partners in bridging the gap between education and employment.

Hollie Whittles in an auditorium

“Small businesses are uniquely positioned to nurture young talent,” Hollie said. “They bring flexibility, innovation and a personal touch that can truly inspire and prepare students for the world of work.”

A key theme of the session was the growing influence of artificial intelligence in recruitment and career development. Whittles addressed both the opportunities and challenges AI presents, urging for its ethical and unbiased use in hiring processes. She encouraged students and job seekers to view AI as a supportive tool that enhances, rather than replaces, their own voice and creativity.

Her message resonated with educators, employers, and policymakers alike: collaboration between education and business is essential to closing the skills gap and building a resilient, future-ready workforce.

As the FSB’s National Skills Champion, Hollie continues to advocate for small businesses as vital contributors to the UK’s economic and educational landscape — and as powerful catalysts for change in the careers of tomorrow.

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