Our Finance Director, Chantal Matthews, recently travelled to London to attend Accountex 2026, one of the UK’s leading events for accounting, finance and business technology professionals.

Chantal taking a selfie at the front outside of the London ExCeL.

The event brought together industry experts, technology providers and finance leaders to explore the latest developments shaping the future of finance. Key themes included automation, AI-powered tools, modern finance systems and smarter reporting practices — all areas continuing to transform how businesses operate and make decisions.

Yellow transformer robot in the exhibition hall of Accountex surrounded by people.

For Purple Frog Systems, attending events like Accountex is an important way to stay connected to evolving industry trends and bring fresh ideas back into the business. As technology continues to reshape finance functions, gaining insight into practical tools and real-world challenges helps us continue improving internal processes and supporting innovation across the organisation.

Banner on the walkway of the ExCeL that says "Accountex LONDON"

The event also provided valuable opportunities for conversation and collaboration, reinforcing the growing connection between finance, data and AI in modern business strategy.

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