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Tag Archive: Marketing

  • SEO vs. AEO vs. GEO: Why the “Answer” is Your New SEO Strategy

    SEO vs. AEO vs. GEO: Why the "Answer" is Your New SEO StrategyMay 5th, 2026 in Artificial Intelligence, Blog

    What’s the Difference? SEO (Search Engine Optimisation): Focuses on ranking your website in traditional search results to earn clicks. AEO (Answer Engine Optimisation): Focuses on making your content the direct answer synthesised by AI. GEO (Generative Engine Optimisation): Focuses on ensuring your brand is present and cited across all AI ecosystems (ChatGPT, Perplexity, Claude). Basically, SEO gets you on the list AEO makes you the answer GEO…

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  • Hopping along the digital career path

    Hopping along the digital career pathJanuary 28th, 2026 in careers, News, school engagement

    What does it take to build a career in the rapidly evolving tech landscape? That was the question of the day as we “hopped” over to the recent careers fair at Haberdashers’ Adams. Representing the team were Lewis Prince, AI Engineer, and Charlie-Mae Grimston, Marketing Associate, who spent the day engaging with the next generation by sharing insights into their daily roles and the diverse paths available in the modern workforce. It…

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  • ‘New Year, New Venture’ Event

    'New Year, New Venture' EventJanuary 28th, 2025 in careers, Just For Fun, News, Social Media

    On January 28th, Hollie took to the stage at Shrewsbury Town Football Club for the ‘New Year, New Venture: Are You Ready to Start Your Own Business?’ event, hosted by the British Business Bank and Marches Growth Hub. Hollie delivered an engaging session titled ‘Marketing, Social Media, and Market Research: Who Are My Customers? Where Are They?’ to a packed room of aspiring entrepreneurs. She shared actionable insights into understanding…

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  • SQLBits Comes to Telford: A Day of Data-Driven Discussions

    SQLBits Comes to Telford: A Day of Data-Driven DiscussionsNovember 8th, 2024 in Community, Just For Fun, News

    Yesterday, we had the pleasure of hosting the incredible Kate, the Marketing Manager at SQLBits at the FrogPlex! It was a fantastic opportunity to connect with a passionate member of the tech community and discuss all things data. We spent the day sharing stories, insights, and future plans for data conferences. Kate’s enthusiasm for the data community was infectious, and we’re excited to continue these inspiring conversations. A big…

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