Another Big Data LDN done, and what a busy couple of days it was for Team Purple Frog!

We headed to London to talk all things data, analytics and AI, and once the doors opened, it didn’t take long for the conversations to get going.

A Purple Frog Data team member in purple and black branded polo shirt with lanyard speaking with a female attendee at the exhibition booth. Both are engaged in conversation amongst other conference attendees in the background.Two conference attendees speaking with a Purple Frog Data team member at the exhibition booth. The team member wears a purple and black branded polo shirt. Behind them is a display screen showing data analytics information and purple geometric design elements of the booth.

Throughout the two days, our stand welcomed people from organisations at very different stages of their data journeys. Some came with specific technical challenges, while others were exploring what Microsoft Fabric or AI could mean for their organisation and where to begin.

One thing that stood out this year was just how technical many of the conversations were. People weren’t simply asking what the latest technology can do. They wanted to talk about how to make it work in practice, from building the right data foundations and getting more from Power BI to Fabric migrations and finding genuinely useful applications for AI.

That suits us rather well. At Purple Frog, we’ve always preferred starting with the problem rather than the technology, so it was great to spend two days getting stuck into real challenges and discussing what the next step could look like.

Purple Frog Data presenter speaking at Big Data LDN 2026 conference on the red main stage. A large screen behind displays 'Microsoft Power BI: Strengths and Challenges' with bullet points about alignment, price/value, and extending into other workloads. The Big Data LDN logo and sponsor logos including Databricks and Google Cloud are visible on the backdrop.

We also saw plenty of familiar faces returning to the stand after meeting us at previous events. Big Data LDN is always a brilliant opportunity to catch up with customers, partners and friends from across the data community, as well as meet lots of new ones.

And speaking of familiar faces, it was great to spend the event on the other side of our friends at Power BI Sentinel. While they were busy talking Power BI and Microsoft Fabric governance, we were flying the Purple Frog flag next door and talking about the wider data and AI challenges organisations are tackling.

Most importantly, we came away with plenty of interesting conversations to continue and lots of new ideas from two days surrounded by the data community.

Four Purple Frog Data team members standing in front of their exhibition booth at Big Data LDN 2026. All wear black and purple branded polo shirts. The booth backdrop displays text about Microsoft Fabric migration and reporting that drives action, with data engineering and AI-related graphics visible.

A huge thank you to everyone who stopped by to meet the frogs, whether you came with a data problem, stayed for a longer technical chat or simply popped over to say hello.

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