Hollie recently headed to San Diego for GTIA ChannelCon, joining channel leaders from around the world for a few days of conversations, connections and ideas about the future of the industry.

Representing the UK & Ireland alongside Dan Scott, Hollie had the opportunity to meet people from across the global channel community, exchange perspectives and hear how organisations in different markets are approaching shared opportunities and challenges.

Three-panel image from ChannelCon conference powered by GTIA. Left panel shows a blue GTIA Global Leadership Committee display board featuring headshots and names of 16 committee members with their affiliated company logos. Centre panel displays the ChannelCon stage with a man in a grey blazer and white shirt presenting at a podium with cyan GTIA branding. Right panel shows signage reading 'ChannelCon Powered by GTIA' and 'Global Leadership Committee Meeting By Invitation' in cyan text against a dark background with blue bokeh lighting effects.

It was also a great reminder of just how connected the channel community is internationally, with plenty of ideas and insights to bring back to the UK.

After a successful few days in California, attention now turns to ChannelCon EMEA, where Hollie is looking forward to continuing the conversations a little closer to home.

🎟️You can get your ticket here: EMEA 2026 | GTIA

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