We are in Fourth Industrial Revolution of connectivity, analytics, automation and technology. It all sounds very technical but what does this mean in terms of the demand for digital skills? We need to start at the beginning and evolve the curriculum that is being taught to ensure students are proficient in digital literacy. As employers are looking to digitally transform, these basic digital skills are now becoming a cornerstone of success therefore shaping both the learning journey of students and the adaptability of professionals in the workforce.

But what do we mean by digital skills, is it competence in using social media platforms like TikTok? Whilst navigating social media might be one aspect, on the other end of the scale, digital skills also encompass proficiency in areas such as coding, data analysis and cybersecurity. In the middle, we have businesses managing digital marketing, becoming proficient using software platforms and becoming literate in general information technology. All of these digital skills are vital for success in various fields, from STEM professions to business management and beyond.

Hollie Whittles and The Rt Hon Bridget Phillipson – Secretary of State for Education

A lot of my work nationally championing skills and apprenticeships involves looking at our education landscape, the significance of basic digital skills cannot be overstated. Equipping students with a strong foundation in digital literacy is essential to prepare them for the world of work; being able to search the internet, create formatted documents, spreadsheets and presentations, using AI tools like ChatGPT to save time or even simply how to write an email and use spell check! These skills are not just supplementary; they are indispensable tools that empower students to navigate a technology-driven society with confidence and competence.

Integrating digital skills into education cultivate a culture of innovation and problem-solving which are vital skills that employers are looking for as shown by local skills surveys. However, we also need to consider how we can upskill teachers at the same time and this is something that businesses can embrace by maximising employer encounters not only with students but also with teachers. By embracing technology as a learning tool, students are encouraged to think critically, collaborate effectively, and explore creative solutions to real-world challenges. This not only enhances their academic performance but also nurtures their entrepreneurial spirit and adaptability.

Employers regardless of size are increasingly recognising the pivotal role of digital upskilling in order to maximise the potential of their workforce. Businesses must stay ahead of the curve to remain competitive and the Government has introduced Help to Grow programmes, Skills Bootcamps, and campaigns such as Skills For Life to try and help businesses. We need to upskill to be proficient not only in traditional skills but also agile in adopting emerging technologies and digital platforms.

Hollie speaking at Digital Women Conference March 2024

Hollie speaking at Digital Women Conference March 2024

Apprenticeship uptakes are dropping nationally and are an underutilised resource to train existing staff regardless of their age. Employees who possess advanced digital skills bring invaluable assets to the table, driving efficiency, streamlining processes, and unlocking new opportunities for business expansion. We are not expecting everyone to be a data scientist but mastering social media marketing or harnessing the power of big data analytics empowers employees to contribute meaningfully to organisational success.

Fostering a culture of lifelong learning is a fantastic way to hold people’s hands through digital transition. There is a lot of media talk about AI taking jobs away from people whereas in reality AI will allow us to do other things instead and free us up for greater opportunities.  Through encouraging professional development and skills enhancement, employers can demonstrate their commitment to nurturing talent and investing in the long-term success of their workforce. This not only fosters a more dynamic and motivated team but also mitigates the risks associated with skill shortages and talent turnover.

So, what do digital skills mean to you? If we can try and integrate digital skills into education and upskill our existing staff we will be equipping everyone with the work ready skills needed regardless of sector to build a future where digital literacy is not just a requirement but a catalyst for growth, progress, and prosperity.

 

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