At a recent event hosted by the Federation of Small Businesses (FSB) in Westminster, Baroness Jacqui Smith, Minister for Skills, joined business leaders and representatives from the London Apprenticeship Ambassador Network and the Department for Education to discuss the critical role apprenticeships play in supporting small businesses.

Hollie, HR and InfoSec Director at Purple Frog, shared her thoughts where she provided valuable insights on how apprenticeships are an essential tool for businesses to recruit bright young talent and upskill their existing workforce. As the FSB’s policy champion for skills, she gave an opening statement emphasising the need for an accessible and financially viable skills system that supports small businesses in taking on apprentices.

Hollie Whittles pictured in front of a blue and white FSB (Federation of Small Businesses) Backdrop, smiling.

During the discussion, Hollie noted that FSB data shows 89% of small employers with apprentices believe that if the government’s contribution to apprenticeship costs were reduced, it would create significant challenges for them in hiring new apprentices. This echoed concerns raised by several other business owners from various industries who were present at the event.

 

“The skills system must be designed to provide small businesses with a straightforward and equitable process to hire apprentices,” said Hollie. “Apprenticeships not only help businesses recruit fresh talent but also allow them to nurture and grow the skills of their existing workforce.”

Hollie sat at a table, speaking to someone wearing glasses, with an FSB poster in the background.

The event featured an open and engaging discussion, excellently chaired by Anthony Impey MBE, where participants shared honest views and experiences. Hollie also expressed her gratitude to Phoebe Sarjant for hosting the event and helping facilitate such meaningful conversations.

As an advocate for apprenticeships, Hollie’s leadership continues to play a pivotal role in ensuring that Purple Frog and other businesses are able to build sustainable talent pipelines through apprenticeship programs. Her participation in this event highlights her commitment to fostering innovation and growth within the small business sector.

Tags: , , , , ,