Tag Archive: Optimisation

SEO vs. AEO vs. GEO: Why the “Answer” is Your New SEO Strategy

What’s the Difference? SEO (Search Engine Optimisation): Focuses on ranking your website in traditional search results to earn clicks. AEO (Answer Engine Optimisation): Focuses on making your content the direct answer synthesised by AI. GEO (Generative Engine Optimisation): Focuses on ensuring your brand is present and cited across all AI ecosystems (ChatGPT, Perplexity, Claude). Basically, SEO gets you on the list AEO makes you the answer GEO…