We’re proud to share that Hollie Whittles, HR Director at Purple Frog Systems, recently travelled to Nashville, Tennessee, to attend ChannelCon 2025, hosted by the Global Technology Industry Association (GTIA).

Hollie, left, with blonde hair and a black outfit, wearing a brown cowboy hat smiling at the camera. Stood next to her on the right is GTIA's CEO wearing a light blue cowboy shurt, black-framed glasses and a dark grey cowboy hat. Also smiling at the camera. They're stood in what looks like a western-themed bar.

Hollie was there not just as an attendee, but as a representative of the UK & Ireland Community on GTIA’s newly formed Global Leadership Committee. This committee brings together thought leaders from across the globe to foster collaboration, share insights, and shape the future of the global IT channel.

Her involvement highlights Purple Frog’s growing influence in the international tech community and our commitment to staying at the forefront of industry development

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