SQLBits wasn’t just about learning for the Purple Frog team, it was a chance to share our expertise and celebrate with the wider data community.

Group photo of approximately twenty attendees standing behind large illuminated letters spelling 'SQLBITS' with yellow lightbulbs at SQLBits 2026 conference. Cartoon mascot characters in yellow and purple flank the letters on either side. All attendees are dressed in purple-themed clothing against a blue-lit backdrop.

Our HR & InfoSec Director Hollie Whittles and Senior AI Engineer Lewis Prince both took to the stage.

Conference presentation at SQLBits 2026 showing an audience seated in burgundy chairs facing a presenter on stage. A large projection screen displays a purple slide with 'Plan' heading and Purple Frog branding. Blue neon lighting frames the ceiling. The presenter stands at a podium beside the screen addressing the gathered attendees.

Senior AI Engineer Lewis Prince led two sessions: “Responsible AI in Practice for the Microsoft Data Platform” and “AI Beyond the Hype: Practical Solutions for Real Businesses”, focusing on how organisations can move from theory to real-world AI adoption.

Woman with blonde hair presenting at SQLBits 2026 conference, standing at a podium with 'SQLBits 2026' branding in orange and yellow text. The projection screen behind displays the SQLBits 2026 logo with cartoon mascot characters and text reading 'People first: building strong, inclusive data teams that actually deliver' with attribution to Hollie Whittles, HR Director, Purple Frog Systems. Water bottles are visible on the podium.

Our HR & InfoSec Director Hollie Whittles delivered a session on “People First: Building Strong, Inclusive Data Teams That Actually Deliver”, highlighting the importance of culture, inclusion and leadership in driving successful data outcomes.

Together, these sessions reflect our commitment to not only staying at the forefront of data and AI, but actively contributing to the conversations shaping the future of the industry.

The week wrapped up with the whole team heading to the cartoon-themed party at the ICC Wales, a fun way to connect with peers and celebrate the community that makes events like SQLBits so valuable.

 

 

 

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