Purple Frog Systems had the honor of participating in the FSB Boot Camp, organised by the Federation of Small Businesses (FSB) and hosted by Karen Woolley. The event was a fantastic opportunity for networking, learning, and sharing valuable business insights.

Annabel, our Marketing Manager, kicked off the day with an engaging talk on LinkedIn top tips. Her presentation was met with great enthusiasm, sparking numerous insightful questions and interactions from the audience. Annabel’s session not only provided practical advice but also facilitated the creation of several new connections.

Annabel from Purple Frog Systems at FSB Bootcamp

Following Annabel’s talk, Sue Tonks took the stage to discuss networking using her SHINE acronym. She emphasized the importance of making a strong first impression within just three seconds and provided engaging tips on everything from perfecting handshakes to remembering names.

Next, Simon Washbrook delivered an insightful presentation on Customer Relationship Management (CRM) usage. He highlighted that 80% of buying decisions occur when customers are “not quite ready yet.” Using his company’s Popcorn CRM & Lead Management system, he likened sales to fishing, suggesting that businesses should aim to spear fish rather than just casting a wide net and hoping for the best.

Raj Theper from the Department of Business and Trade concluded the event with valuable advice on exporting. He outlined the numerous resources available from the Department to assist small businesses in expanding their markets internationally.

Annabel from Purple Frog Systems at FSB Bootcamp

The FSB Boot Camp proved to be an enriching experience for Purple Frog Systems, filled with informative talks and excellent networking opportunities. Thank you to the FSB and Karen Woolley for hosting such a valuable event.

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