I know there are lots of great blog posts already out there from great people sharing their experiences from SQLBits. However, I hope none of them can offer an account quite as unique as mine from this years event. Why? Well, most people go to SQLBits as attendee’s to learn, network and socialise. This certainly applies to me. But ‘attendee’ was just 1 of my 4 hats (roles) at SQLBits 2017. In this post I’d like to share with you details of my other hats. Which alone poses a wardrobe problem… Orange with black writing or black with orange writing!

Firstly, let’s label my hats…

  1. Attendee
  2. Helper
  3. Speaker
  4. Exhibitor

Before I share any more information with you its worth saying from the start that this was not an easy task juggling these 4 different roles! Very long days with little sleep, little nourishment, and little time to pause. That said, I wouldn’t change it for the world and would gladly do it all again. The reward and enjoyable of SQLBits greatly outweighs any negativity.

Hat Number One – Attendee

I’ve already mentioned being an attendee is the main reason for going to SQLBits. But just to add some stats to that statement:

  • 88 expert speakers
  • 290 hours of content
  • 120 sessions
  • 13 tracks
  • 4 event days
  • 7500 square meters of conference space
  • 700 square meters of partying

SQLBits really is an awesome event! If you haven’t been before I strongly recommend it. Even if you just go for the Friday party, maybe not dressed as a Rubik’s cube though!… Sadly for a disco themed party this often takes some explaining (invented in 1974 + BI SSAS cube)  🙂

Hat Number Two – Helper

Helping at SQLBits is so much more than wearing a bright orange tshirt and telling people where the toilets are! Its about being part of something bigger. Being part of the #SQLFamily that makes the conference tick. Those early starts and late nights to ensure attendee’s have the best possible experience are returned by being part of this great team.

To give you an idea of what I mean by family, here is a picture we posed for (I’m in the middle), just to congratulate an absent helper and friend on the birth of his son just days before the conference. Congrats Terry aka @SQLShark.

I’m not going to waffle on about helping, instead I’m just going to direct you to the blog of my bearded friend Mr. Rob Sewell about why we volunteer at SQLBits. Great post. Great pictures!

Hat Number Three – Speaker

This was only my second time at SQLBits but I was honoured to get selected to speak on Saturday. I took along the Raspberry Pi’s and showed the audience how to build an IoT solution end to end within the Microsoft stack using Azure.

For those that asked me for my C# UWP app code that I ran on the Pi this is now available on GitHub here:


If speaking on Saturday wasn’t enough I was also invited to talk in Chris Testa-O’Neill’s session on Friday about Azure Data Factory. I offered our real world experiences of the service from a recent customer project, building a complete business intelligence solution in Azure.

I’ll certainly treasure those 20mins in the limelight. Thanks again Chris.

Hat Number Four – Exhibitor

This year with SQLBits being held on the home turf of Purple Frog Systems we simply had to sponsor the event and make our mark. This was a very proud moment for the company having never sponsored Europe’s biggest data platform before.

I was charged with the setup and collapse of the stand as well as speaking to all the lovely attendee’s during breaks about what we do. The purple glow sticks and balloons were all my idea. You’re welcome!… Did I mention Purple Frog is also recruiting, please send your CV to Jobs@PurpleFrogSystems.com.

Another little known sponsor called Microsoft 🙂 also embraced the spirit of things by having a very purple exhibitor stand. Seen to the right. Total coincidence, but let’s claim it as a win for the frog massive! Ha.

If you won one of our Raspberry Pi starter kit prizes I’d be keen to hear from you about how you’ve used the device. Please reach out.

That’s it from SQLBits this year. Start counting down the days until next years event.

Many thanks for reading.

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