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Purple Frog hits the Target


We are deligted to announce that we have won a new contract, designing a BI system for Target Group.

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Hollie awarded BCS Membership


We are delighted to congratulate Hollie on being made a full Member of the British Computer Society (MBCS), as well as being voted onto the committee for the Telford/Shropshire branch of the BCS.

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Liberty Contract Extension


Liberty Syndicates, one of the largest Lloyds of London insurance syndicates, have renewed their contract with Purple Frog for a further 6 months.

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Confused Data Warehouse


Purple Frog have been chosen by Confused.com, one of the UK's leading price comparison sites, to help review and advise them on their business intelligence strategy.

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Principality Building Society


Purple Frog have taken on a new Business Intelligence project for Principality Building Society.

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Datawarehouse Presentation


Purple Frog is presenting a session on data warehouse design concepts at the South Wales SQL Server User Group on Thursday 25th February 2010.

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Project number 3 at Principality

Purple Frog Systems welcome the opportunity to undertake a third project for Principality Building Society. At Purple Frog Systems we pride ourselves on building long term relationships with our clients, and Principality are no exception. Having designed and built a business intelligence infrastructure with a focus on finance, treasury and FSA regulatory requirements, we'll now be concentrating on internal analytics and sales tracking.

Principality are a great client to work with; the diversity of their business combined with their willingness to adopt the latest available technology results in interesting, challenging and rewarding projects, we're sure this new project will be no different.

New Purple Frog website goes live

Today marks the launch of the new and improved Purple Frog Systems website. We've upgraded both the website and blog backend systems to provide more content flexibility and to allow for further growth and bandwidth capacity. We hope you like the new look.

Our services section is not only intended to explain what we do as a company, but also as a business intelligence reference guide. If you're learning about business intelligence and want to know what it is and how it all works, please have a look. if there's anything that you think needs enhancing or new content adding then please let us know. We're always looking to expand it further, and now the new website platform will provide a greater ability to do it.

The Frog-Blog is a way of feeding back into the SQL Server Business Intelligence community. All of us at Purple Frog Systems have benefited greatly over the years from people putting the time and effort into blogs and user groups, and feel that they are a vital part of the community, which we’re proud to be a part of. If you have a topic or problem that you'd like us to address on the blog, feel free to get in touch using the contact us page.

Midlands SQL Server User Group

Purple Frog, in association with www.SQLServerFAQ.com, have launched the Midlands SQL Server User Group.

The SQL Server user group community is growing at a pace, with new user groups being set up across the UK. It provides an ideal way for database professionals to keep up to date with the latest tools and techniques, as well as network with peers over pizza and a beer or three. It's suitable for all, from those that are just SQL-curious through to the seasoned DBA and Business Intelligence guru.

The user group network has a vast array of expert members to draw speakers from, and can always be relied upon to educate, inform and of course enter tain.

Alex Whittles, lead consultant at Purple Frog, has presented numerous Business Intelligence sessions at user groups before, and identified the lack of any user group activity in the Midlands. Being based in Telford, Purple Frog is ideally located to head up the creation of the new group which will be based in Birmingham.

Our first event will be held on Thursday 10th March 2011 after work at The Old Joint Stock Theatre pub in Birmingham City centre. Map of the venue.

We're planning to put on one DBA focused session and one BI session, so there should be something for everyone.

It'll be free to attend, and we'll put on some food as well.

Keep an eye on Purple Frog News, SQLServerFAQ or @SQLMidlands for further details.

SQLBitsSQL Bits 8 Registration Open

Europe's biggest and best SQL Server conference is now open for registration at http://www.sqlbits.com/

SQL Bits 8 will be held in Brighton from Thursday 7th April to Saturday 9th April 2011, and will be in The Brighton Grand Hotel.

  • Day 1 - 7th April - Pre-Conference Training Day - Choose from one of eight Full day seminars by SQL Server experts on a wide range of aspects of SQL Server.
  • Day 2 - 8th April - 20-25 sessions throughout the day spread over 5 rooms covering all aspects of SQL Server
  • Day 3 - 9th April - 20-25 sessions delivered by the UK SQL Server community and this day is FREE

Whether you're a SQL Server guru, or just SQL-Curious, there are sessions for all levels, interests and abilities. The Purple Frog team will be there, focusing on the Business Intelligence track. Our lead consultant, Alex Whittles, may even be presenting a Purple Frog session! He needs your votes so head to the SQL Bits website now and vote for him! Hope to see you there.

Purple Frog Seminar at SQLBits

Purple Frog have been asked to deliver a seminar at Europe's largest SQL Server conference, SQLBits.


Alex Whittles will be presenting a demonstration using SQL Server Reporting Services (SSRS) to create automated dynamic documentation of SQL Server Analysis Services (SSAS) cubes. Using SQL Server 2008 R2, this will utilise Dynamic Management Views (DMV) and spatial data to automate items such as the Kimball BUS Matrix and star schema diagrams.


The 8th SQLBits conference will be held in Brighton at The Brighton Grand Hotel between Thursday 7th April and Saturday 9th April 2011.


SQLBits has grown to be the leading SQL Server conference in Europe, and is a highly recommended resource for all members of the Microsoft SQL community, whether you're a pro or beginner, DBA or Business Intelligence focused.


Places are running out fast, so book your place at www.SQLBits.com