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Purple Frog proud to supporting virtual careers fair

Purple Frog was asked by Shrewsbury Colleges Group if they would like to exhibit at their virtual careers fair. You can find us on virtual stand 23 where you can find out more about what we do, watch some videos and get in touch if you'd like a career with us! To visit our stand online: click here

Joe BillinghamJoe Billingham joins the ever growing Purple Frog team

Delighted to announce that Joseph (Joe) Billingham has joined the ever growing Purple Frog team.

It's been an interesting start for Joe with a national lockdown being announced on day 2 of his induction but he has settled in fantastically well inducting him over Microsoft Teams as we all worked from home for a time.

Now we're back in the Frog Plex and you can already find him blogging on the Purple Frog Blog. Welcome Joe!

Purple Frog signs up to The Good Business Charter

Purple Frog is delighted to announce it has signed up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.

Purple Frog is proud to be the first in the data anlytics sector to join the GBC.   It has never been more important for businesses to regain trust and show they care about more than just profit. https://goodbusinesscharter.com/purple-frog-systems/

The Good Business Charter exists for all companies and charities with 10 employees or more across all industries and sectors and works through a simple online self-certification process.  At a time when people are caring more about who they work for and who they buy from, the Good Business Charter offers a straightforward accreditation which recognises organisations which prioritise and care for their employees, the environment, customers and suppliers, whilst also paying their taxes according to the spirit of the law.  The GBC and its members seek to inspire many other businesses to follow suit.

The Good Business Charter has the support of both the CBI and the TUC which both have trustee representation on its board. Other partners of the GBC include the Living Wage Foundation and the Prompt Payment Code. The GBC has been set up by a charity called the Good Business Foundation and accreditation will be free for all companies in the first year.

Chairman of the GBC board, Simon Fox, said:

“The Good Business Charter brings together 10 standards, most of which already exist, but in separate places. We have brought them together to give a coherent overall position for businesses to aspire to. We believe that the GBC has enormous potential to change business practice for good.  We hope that because of its simplicity and cost effectiveness, it will quickly gain support.”

The GBC consists of 10 components and more details for each of these components can be found on their website: https://www.goodbusinesscharter.com/accredited-organisations-posts/

1.    We commit to pay our directly employed and regularly contracted staff the real living wage as defined by the Living Wage Foundation.
2.    We commit to only use zero or minimal hours contracts when it is mutually beneficial and accepted by both us and the employee.
3.    We will actively support and encourage employee well-being treating those with legitimate sickness in a fair and respectful manner and promote access to impartial support and advice for employees with physical and mental health needs.
4.    We commit to having a way where every employee can make suggestions or raise issues with senior management.
5.    We commit to have robust measures in place to encourage diversity at key stages of recruitment, selection and retention of employees and to prevent harassment or victimisation in the workplace.
6.    We care about the environment and encourage the development of good environmental practice as an organisation, seeking to minimise our impact and commit to improve it.
7.    We commit to pay our taxes where applicable, only use tax allowances for the purpose intended, and be transparent in our relationship with HMRC.
8.    We have a clear commitment to our stakeholders and prioritise addressing and learning from stakeholder feedback, seeking to put negative issues right.
9.    We commit to ethical sourcing of anything we purchase, such as by applying standards set out in the Ethical Trading Initiative Base Code where relevant. 
10.    We commit to paying our suppliers promptly, and within at least 30 days.

Purple Frog wins Federation of Small Businesses award for digital innovation

The Purple Frog team were delighted to win the FSB regional award for Digital Innovation.

The FSB Celebrating Small Business Awards recognises and celebrates the contribution that businesses make to the UK’s prosperity in terms of innovation, economic drivers and providing the backbone of our communities.


Liam McGrath joins Purple Frog to support Power BI Sentinel

Liam McGrathLiam McGrath has joined the Purple Frog team to help manage Power BI Sentinel.

For more information on Power BI Sentinel please: click here

Liam will be joining our support team to onboard new customers and help manage existing ones.

We look forward to working with Liam to grow Power BI Sentinel even further.

New board members at Purple Frog

Purple Frog is very pleased to appoint two new members to the board; Chantal Matthews as Finance Director and Andy Parkes as Business Development Director.

Chantal has worked alongside us for many years through her Accountancy firm. She recently sold her accountancy business to concentrate on her consultancy work and is delighted to join the board to oversee Finance.

Andy Parkes has also worked with Purple Frog over the past few years on an ad-hoc consultancy basis. When our new product Power BI Sentinel was launched, we knew that we would need a Business Development specialist to oversee it and Andy is excited to take on this role.

Andy Parkes

After a 30 year career in the UK Police Service and retiring with a wealth of experience in Leadership, Management and Command Andy began a second career supporting existing businesses and start-ups where he was able to assist younger people to obtain support, finance and mentoring.  In parallel with this he held a Non-Executive Director role with a large Housing association.

His new role with Purple Frog Systems Ltd will involve developing existing and new business opportunities and engagement worldwide. 

He comes with the life experience and qualifications to take the company to the next level and complements the ethics and values already in the team.

Chantal Matthews

Chantal's experience is wide and varied but bean counting is definitely in her blood. She is a 4th generation accountant with 14 years’ experience in automotive, 6 years in the jewellery industry and most recently starting, growing and selling her own accounting practice.

She now works closely with a few handpicked clients supporting them and their finance teams, while following her passion in property and wealth creation.  
She is honoured to be offering her financial support services to Purple Frog as they grow their finance team.

We look forward to working with Chantal and Andy.

Nick Edwards joins the growing Purple Frog team

Nick Edwards

The Purple Frog is growing again and Nick Edwards has recently joined us.

He will be joining our Power BI development team who look after our Power BI clients as well as working on cloud based technologies including Synapse Analytics.

Nick has a strong background in managing enterprise data and creating visual reporting solutions.

He is looking forward to the challenge and we are delighted to welcome him onboard.

Purple Frog delighted to be Digital E-commerce Business of the Year Finalist

FSB Awards 2020

Purple Frog delighted to be Digital E-commerce Business of the Year Finalist

The FSB Celebrating Small Business Awards 2020 celebrated the best small businesses from the length and breadth of the country, offering national recognition for those who have made the biggest impression over the last 12 months. The 12 area awards finals took place between February and April 2020, with the UK final taking place at a VIP attended awards ceremony in London. Purple Frog were delighted to be West Midlands area finalists for the 2nd year running after winning last year. You can read more about the awards:  here

Digital/e-commerce Business of the Year Finalists:

  • Purple Frog Systems Ltd
  • Voodoochilli Design

Rich Bishop, FSB West Midlands Regional Chair said:

“Congratulations to all this year’s West Midlands FSB Celebrating Small Business Award winners. They are reflective of the vibrancy, innovation and tenacity that makes up our small business community. It was a fantastic event and it’s been exciting to see so many West Midlands businesses enthusiastically take part in our awards. The sheer scale and diversity of those who entered is a testimony to the vitality of the small business community in the region. We would encourage all small businesses in the West Midlands to follow their example and take part next year to make it an even bigger celebration of small businesses”

Shropshire data expert takes latest innovation to Europe

A leading ‘big data’ expert from Shropshire who is on a mission to drive-up data security across businesses is set to launch his company’s latest innovation on the European stage.

Alex Whittles, founder and director of Telford-based Purple Frog Systems, has been selected to speak at an international tech conference DataGrillen in Germany.

Alex will use the conference, to be held in June, as an opportunity to showcase Power BI Sentinel – a software service which has been designed to help businesses improve data security.

The team launched the service to UK businesses back in March and the European roll-out forms part of the company’s long-term plan to target a global market of more than five million potential users.

The new software service has been designed to provide additional benefits for businesses already using Microsoft’s analytical tool Power BI by providing secure document back-up, change tracking, documentation and data lineage.

Alex Whittles, one of only a few people in the UK to hold Microsoft’s coveted Most Valuable Professional (MVP) status, will brief delegates at the conference on how the innovative service can provide organisations with greater security and governance of their data.

He will also talk about machine learning and how business intelligence solutions can drive up productivity by reducing manual tasks.

He said: “As a business we have spent a considerable amount of time developing this new software service and invested heavily to come up with a solution which can help organisations save time, improve security and accelerate disaster recovery.

“The service has already been very well received by UK businesses and we are excited about the next stage of its roll-out in Europe.”

Alex said there were currently a number of limitations for businesses using Power BI on its own.

“Our newly developed service is designed to bridge some of these gaps by providing automated documentation of reports and giving data controllers the capabilities to view, in real time, how and what data is being used across all parts of the business.

“This is particularly important within large corporate organisations where Power BI is being used in multiple locations, across a number of departments and by a large number of employees.”

 Across the globe, there are more than five million people using Microsoft’s Power BI tool to analyse data and create dashboards to help them better understand their business.

 Power BI Sentinel is available to all these international users from sole traders and SMEs to community enterprises and large corporate organisations.

 For more information on Power BI Sentinel visit the website https://www.powerbisentinel.com 


Shropshire Chamber Awards Finalist 2019

The frogs were delighted to find out that they'd reached the finals of the Shropshire Chamber Business Awards in the Best Small Business Category. Alex Whittles said: "I'm delighted that the hard work of the team this year has led to our nomination as a finalist for the second year in a row."

Purple Frog are up against other three other local successful businesses:

  • Gee 7 Wealth Management
  • invisiFRAME
  • Iron and Fire Ltd

The finals are being held on the 14th June 2019 at Telford International Centre, for more information, please visit:  https://www.shropshirebusinessawards.co.uk/


Frogs on the march...Data in Devon 2019

Alex WhittlesA couple of our frogs recently had the opportunity to take part in Data in Devon, run by Jonathan and Annette Allen, or as those in the community know them, Father Jack and Mrs Father Jack, and William Durkin.

Alex Whittles and Reiss McSporran made their way down to Exeter for the opportunity to spread the word about Azure Data Factory (ADF) and Data Flows (Power BI and ADF!).

The 2-day conference had a number of presenters covering SQL Server, Azure, PowerShell, Python and many other data platforms.

Over the course of Fridays Training day, Alex led a workshop covering BI in Azure where the attendees gained an understanding of how to architect and implement a cloud hosted BI project and found out what services are available and how to use them including Power BI and Azure Data Lake.


Reiss McSporranReiss was able to step in as our resident ADF guru and take the attendees through the finer arts of streamlining data processing and movement services into data production pipelines.

On the free to the public Saturday Alex gave a Machine Learning Primer talk and Reiss delivered a Lightning talk on ADF Journey: version 1 to version 2 to preview.

Both frogs then took part in the BI Power Hour, discussing ADF mapping data flows and a BI Q&A.

They even had the chance to speak about the latest development from the brains of Purple Frog - Power BI Sentinel - discussing the current functionality, how it fits into the Power BI world and also giving us the chance to formulate new ideas for the application.


After an insightful, exciting and productive couple of days of data knowledge and data sharing it was good to unwind with plenty of beer and curry but we will keep those data stats strictly undisclosed!

Data In Devon meal


Photos courtesy of: @CPorteous @victoria_holt and @PurpleFrogAlex