News

  • Introducing our SQLBits 2024 sessions…

    SQLBits 2024, the world’s largest data platform conference, is just around the corner held in Farnborough, London at the end of March, and the anticipation is building as the Purple Frog Team gears up to deliver a lineup of insightful and innovative sessions. Last month, the team received confirmation on their submitted sessions, and the offerings are nothing short of intriguing. Whether you’ll be joining in person at Farnborough or…

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  • Unravelling the Journey of Big Data: From Gaming to Analytics

    We just wanted to say a big thank you to Carson Spitzke and Smartech Daily for interviewing and writing the following article about Purple Frog Systems CEO, Alex!  You can either read our shortened summary below or the full article over on their website, here. Let’s get into it… Alex Whittles, the visionary behind Purple Frog Systems, has navigated a captivating trajectory from software systems for gaming to becoming a prominent…

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  • Where Business meets Digital: Global Trade Unlocked

    On November 9th, Annabel embarked on a journey into the heart of the intersection between business acumen and digital innovation at the “Where Business meets Digital: Global Trade Unlocked” event held at The Belfry in Sutton Coldfield. The event promised and delivered the perfect blend of business insights and digital prowess, making it a noteworthy experience for all attendees. The day unfolded with a comprehensive exploration of…

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  • Inspiring the Next Generation of Coders at Telford College

    In the ever-evolving landscape of the digital industry, mentorship and guidance play a pivotal role in shaping the future of budding professionals. Hollie Whittles, the Information Security & HR Director at Purple Frog Systems, and Junior Data Engineer, Laura Adamson, recently took on the role of torchbearers as they shared their valuable insights with Telford College’s Step into Digital students, or should we say…coders! These…

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  • 2 Frogs, 3 Legs Passing the Baton @ Data Relay

    2 Frogs, 3 Legs Passing the Baton @ Data Relay

    In the world of data platforms, Alex, a renowned worldwide speaker, has always championed the importance of providing a platform for emerging voices to share their knowledge and experiences. Enter Data Relay—an event spanning over five days and five cities, tailor-made for those eager to take the plunge into the dynamic realm of public speaking, one leg at a time! This year, Joe and Lewis, seized the opportunity to dip their webbed toes into…

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  • Purple Frog Scores Big with Telford Hornets Sponsorship

    Purple Frog Scores Big with Telford Hornets Sponsorship

    The last few months have been nothing short of a rugby fever, with the Rugby World Cup dominating headlines and conversations. During this excitement, Purple Frog has proudly showcased its unwavering support for the sport, embodying the spirit of community that defines our team. At the heart of this commitment is Lewis, a key player for our company and part of the Telford Hornets Rugby team🏉 Lewis’s journey through our club’s…

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  • Purple Frog and Power BI Sentinel Take Seattle by Storm

    In a whirlwind of data-driven excitement, Power BI Sentinel and Purple Frog descended upon the PASS Data Community Summit in Seattle from November 14-17, 2023. The summit was abuzz with insights, innovation, and a splash of superhero-themed flair on our behalf. Pre-conference… Before we get stuck in, Alex ventured over to Redmond to visit the Microsoft HQ for a pre-Microsoft Ignite and PASS SUmmit event! (And to ensure he was prepared for…

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  • Microsoft Fabric enters General Availability!

    Microsoft Fabric enters General Availability!

    After 6 months of public preview, Microsoft Fabric is now in production and generally available! 🎉 The announcement was made today at Microsoft Ignite, in Seattle. A round up of the news can be found at https://news.microsoft.com/ignite-2023-book-of-news/.   Here is a summary of some of the Fabric changes that we are looking forward to: Mirroring in Fabric Announced – expected in Q4 2023 Mirroring is a real-time clone of an Azure…

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  • Runner-up at Digital Women awards in London

    Last night, The wonderful Lucy Hall hosted the annual Digital Women Awards, honoring women’s remarkable achievements in the digital world. Among the outstanding nominees, our HR and Infosec Director, Hollie Whittles, stood out by clinching the runner-up titles in the prestigious category of Digital Women of the Year and walked away with a nomination in another: Role Model of the Year. The Digital Women Awards are a celebration of women who…

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  • STEM Workshop at Burton Borough School

    STEM Workshop at Burton Borough School

    Last week, Burton Borough School welcomed Lewis, our ML Developer and a passionate advocate for science and technology, to lead an engaging STEM workshop. Lewis’ visit was a significant opportunity for the students to explore the fascinating world of data, artificial intelligence (AI), and machine learning (ML). With interactive discussions and thought-provoking insights, we believe Lewis left a lasting impression on the budding minds at…

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