News

  • Microsoft Fabric FabCon 2026 announcements that will transform your data stack

    What Microsoft just revealed about the future of enterprise analytics… Microsoft’s FabCon 2026 conference unveiled a transformative vision for enterprise data and AI integration. Rather than incremental improvements to existing tools, the announcements represent a fundamental architectural shift. Fabric is evolving from a passive data platform into an active intelligence layer that drives real-time, autonomous decision-making across…

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  • The return of direct rail from Shropshire to London!

    On Monday, a delegation of Shropshire businesses travelled to London with the Shropshire Chamber of Commerce on a WSMR charter train to lobby for the return of a direct rail service between London and our industrious county. Purple Frog Data was proud to be represented by our Finance Director, Chantal, who joined the delegation to support the campaign for stronger regional connectivity. Reliable transport links are more than convenience. They…

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  • 20 Years of Purple Frog Data!🐸

    Promotional graphic celebrating “20 Years of Purple Frog Data,” featuring a group of team members standing and sitting together outside a building. In the foreground, a purple cartoon frog wearing a tie holds a briefcase, surrounded by geometric hexagon designs.

    This year marks a special milestone for Purple Frog Data… 20 years in business. Over the past two decades, we’ve had the privilege of working with incredible clients, tackling complex data challenges, and growing alongside the ever-evolving world of analytics, AI and digital transformation. What started as a small team passionate about data has grown into a thriving business built on expertise, curiosity and collaboration. A huge thank…

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  • Attending BreakfastBytes at AFC Telford

    Purple Frog Data consultants Nick and Lewis recently attended Breakfast Bytes, hosted by Bespoke Computing at the West Stand, AFC Telford. The event brought together professionals from across technology and business functions to explore how people and technology work together in modern organisations. A particular highlight was the session delivered by Ishbel Lapper, whose insights sparked thoughtful discussion around risk, collaboration, and the…

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  • Purple Frog Data Team Judges at STEM Racing Regional Finals

    The Purple Frog Data team enjoyed an inspiring day at Harper Adams University in Newport, serving as judges at the STEM Racing secondary school regional finals, supported by Formula 1. Representing Purple Frog were CEO Alex Whittles, Marketing Manager Annabel Hemingbrough, and legacy frog Phil, who joined fellow industry professionals to assess the outstanding work produced by talented young students from across the region. The competition…

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  • From Downing Street to Shropshire: why AI skills must be at the heart of business growth

    A person wearing a Purple Frog Systems polo shirt stands with folded arms in front of a purple, tech‑themed background featuring hexagonal patterns and circular design elements. To the right, large white text reads: ‘From Downing Street to Shropshire: why AI skills must be at the heart of business growth.’

    From Downing Street to Shropshire: why AI skills must be at the heart of business growth Recently, I had the honour of spending an evening at Number 10 Downing Street for a reception on the future of AI innovation in the UK. Hearing directly from the Prime Minister about the UK’s ambition to become a world leader in artificial intelligence was both inspiring and reassuring. One year on from the AI Opportunities Action Plan, published in…

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  • Telford College Hosts First Employers Open Morning with Focus on AI and Cybersecurity

    Local businesses gathered at Telford College for the institution’s first-ever Employers Open Morning, filling the room for insightful talks on artificial intelligence and cybersecurity. The event was hosted by Carl Jones, who led discussions on how emerging technologies are shaping the future workplace. Principal Lawrence Wood unveiled ambitious plans for £18 million of capital investment, outlining a bold vision for the college’s…

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  • Why Guardrails Matter More Than Hype

    A person wearing a Purple Frog-branded polo shirt stands with arms crossed in front of a purple and blue abstract digital background featuring hexagonal shapes and circular tech-style graphics. White text on the right reads: ‘Why Guardrails Matter More Than Hype.

    AI has moved quickly from novelty to normality. Customer service bots, sales assistants, automated support agents, many organisations are now letting AI speak directly to customers under their brand. The capability is impressive. The governance often is not. A recent post on Reddit’s LegalAdviceUK forum highlights exactly why this matters. A business owner described how their AI chat assistant generated and offered an 80 percent discount code…

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  • AWS European Sovereign Cloud: Real Sovereignty or Just Cloud Marketing?

    AWS-European-Sovereign-Cloud-Real-Sovereignty-or-Just-Cloud-Marketing

    In January 2026, Amazon Web Services launched its European Sovereign Cloud, a strategically independent cloud region designed to meet the strictest European data sovereignty, residency, and compliance requirements. But amid industry enthusiasm and regulatory scrutiny, critical questions remain. Is it truly sovereign, and how does it compare to similar offerings from Microsoft Azure and Google Cloud Platform? This article explores the technical…

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  • Inside digital careers at the FrogPlex

    We recently opened our doors to students from Shrewsbury School for an inside look at life at the FrogPlex. Our team spent the day showing the students what it’s really like to work in tech. We covered a wide range of roles, including Data Engineering, Power BI Development, AI Engineering, and Digital Marketing. There’s no “one way” to get into tech, and we wanted to make sure the students knew that. We shared our own stories,…

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