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  • Purple Frog and Hollie Whittles Named GTIA Spotlight Award Finalists

    Purple Frog and Hollie Whittles Named GTIA Spotlight Award FinalistsMay 21st, 2026 in Business, Just For Fun, News

    We’re proud to announce that both Purple Frog Data and our HR & InfoSec Director, Hollie Whittles, have been named finalists in the GTIA UK & Ireland Spotlight Awards 2026. Hollie has been shortlisted in the Community Leadership and Advancing Diversity in Technology Leadership categories, recognising her continued contribution to the technology community through industry leadership, skills advocacy, mentoring and national conversations…

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  • Managing Risk and Trust in Modern Data Platforms

    May 20th, 2026 in Business, Business Intelligence, News

    Our CEO, Alex Whittles, recently delivered a session at the Gartner Data & Analytics Summit, exploring how organisations can strengthen trust, governance and risk management across Power BI and Microsoft Fabric environments. The session, “Managing Risk and Trust with Power BI and Microsoft Fabric”, focused on the growing importance of governance as businesses scale their use of data, analytics and AI. Alex discussed practical approaches…

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  • Exploring the Future of Finance at Accountex 2026

    Exploring the Future of Finance at Accountex 2026May 19th, 2026 in News

    Our Finance Director, Chantal Matthews, recently travelled to London to attend Accountex 2026, one of the UK’s leading events for accounting, finance and business technology professionals. The event brought together industry experts, technology providers and finance leaders to explore the latest developments shaping the future of finance. Key themes included automation, AI-powered tools, modern finance systems and smarter reporting practices…

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  • Explore Responsible AI in our Latest Webinar

    Explore Responsible AI in our Latest WebinarMay 18th, 2026 in Artificial Intelligence, ChatGPT, Claude, Copilot, News

    Last week, our Senior AI Engineer, Lewis Prince, delivered a well-received webinar on AI ethics and responsible AI adoption, titled “The Hidden Risks of AI (and How to Avoid Them)”. As AI capabilities become increasingly embedded into tools like Copilot, ChatGPT, Microsoft Fabric and Azure AI services, the session explored why responsible AI is no longer optional for organisations working with data. Lewis focused on the practical realities…

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  • Cymru, code and community at SQLBits!

    May 9th, 2026 in Just For Fun, News, SQL

    SQLBits wasn’t just about learning for the Purple Frog team, it was a chance to share our expertise and celebrate with the wider data community. Our HR & InfoSec Director Hollie Whittles and Senior AI Engineer Lewis Prince both took to the stage. Senior AI Engineer Lewis Prince led two sessions: “Responsible AI in Practice for the Microsoft Data Platform” and “AI Beyond the Hype: Practical Solutions for Real Businesses”, focusing…

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  • A Leap Toward the Future of Work

    May 8th, 2026 in News, school engagement

    Our HR & InfoSec Director Hollie Whittles recently attended the Enterprising Futures Conference at Shrewsbury School, supporting an engaging careers event for nearly 200 students from across the region. The day brought together inspiring speakers, interactive workshops and thoughtful discussions, giving students valuable insight into future career paths and the skills needed in today’s world of work. Hollie was proud to contribute…

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  • Judging the Next Generation of Entrepreneurs

    Young Enterprise Staffordshire County ShowcaseMay 7th, 2026 in Community, News, school engagement

    Our Senior AI Engineer Lewis Prince recently took part as a judge at the Young Enterprise Staffordshire County Showcase, where student teams presented the businesses they’ve built from the ground up. From pitching ideas to demonstrating their strategy and results, it was clear these young entrepreneurs are developing the skills that modern businesses rely on, from communication and creativity to problem-solving and commercial thinking. The…

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  • Supporting Future Talent Through Work Experience

    Supporting Future Talent Through Work ExperienceMay 6th, 2026 in News, school engagement

    We recently welcomed Christian to the Purple Frog team for a week of work experience, giving him a hands-on insight into life in a data and AI consultancy. During the week, Christian spent time across the business, joining meetings and working closely with team members to understand how different roles come together to deliver for clients. He also completed a Power BI project, presenting his work at the end of the week, and was introduced to the…

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  • Purple Frog Team Attend Microsoft MVP Summit

    Purple Frog Team Attend Microsoft MVP SummitMay 5th, 2026 in MVP, News

    Our CEO Alex Whittles and Senior AI Engineer Lewis Prince travelled to Atlanta to attend the exclusive Microsoft MVP Summit, joining a global community of technology experts. The summit brings together MVPs from around the world to collaborate with Microsoft teams, gain early insight into upcoming developments, and share real-world experiences across data, AI and the wider Microsoft ecosystem. For Alex and Lewis, it was an opportunity to deepen…

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  • Businesses with purpose, not just profit – Jo Tutchener-Sharp’s incredible Scamp & Dude story

    Businesses with purpose, not just profit - Jo Tutchener-Sharp's incredible Scamp & Dude storyApril 17th, 2026 in Blog, Community, News, Purple Frog Systems

    Businesses with purpose, not just profit – Jo Tutchener-Sharp’s incredible Scamp & Dude story This morning’s FSB Big Networking event gave us something truly special. Alongside my co-host David Bell, I had the privilege of sitting down with Jo Tutchener-Sharp, founder of Scamp & Dude, a brand that proves a great business can also do extraordinary good in the world. Where it all began Scamp & Dude wasn’t born…

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