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  • Fabric Toolbox: A Helpful Resource for Exploring Fabric

    Purple Frog Systems branded blog header featuring a team member standing in front of a purple background with hexagon graphics and a magnifying glass illustration, alongside the title “Fabric Toolbox: A Helpful Resource for Exploring Fabric.”March 5th, 2026 in Blog, Community, Fabric, Microsoft Fabric

    As Microsoft Fabric adoption grows, many businesses are starting to move beyond experimentation and into building production analytics platforms. However, implementing and managing a modern data platform still involves more than simply enabling the technology. To help teams get started and explore best practices, Microsoft and the wider community have introduced Fabric Toolbox, a collection of open source resources designed to support Microsoft…

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  • Attending BreakfastBytes at AFC Telford

    February 27th, 2026 in Business, careers, Community, Just For Fun, News

    Purple Frog Data consultants Nick and Lewis recently attended Breakfast Bytes, hosted by Bespoke Computing at the West Stand, AFC Telford. The event brought together professionals from across technology and business functions to explore how people and technology work together in modern organisations. A particular highlight was the session delivered by Ishbel Lapper, whose insights sparked thoughtful discussion around risk, collaboration, and the…

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  • Purple Frog Data Team Judges at STEM Racing Regional Finals

    February 26th, 2026 in Community, Just For Fun, News, school engagement

    The Purple Frog Data team enjoyed an inspiring day at Harper Adams University in Newport, serving as judges at the STEM Racing secondary school regional finals, supported by Formula 1. Representing Purple Frog were CEO Alex Whittles, Marketing Manager Annabel Hemingbrough, and legacy frog Phil, who joined fellow industry professionals to assess the outstanding work produced by talented young students from across the region. The competition…

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  • Inside digital careers at the FrogPlex

    January 30th, 2026 in Apprenticeships, Business, careers, Community, News

    We recently opened our doors to students from Shrewsbury School for an inside look at life at the FrogPlex. Our team spent the day showing the students what it’s really like to work in tech. We covered a wide range of roles, including Data Engineering, Power BI Development, AI Engineering, and Digital Marketing. There’s no “one way” to get into tech, and we wanted to make sure the students knew that. We shared our own stories,…

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  • Hollie continues GTIA leadership role into 2026

    Hollie continues GTIA leadership role into 2026January 29th, 2026 in Business Intelligence, Community, News

    We are thrilled to share that our HR & InfoSec Director, Hollie Whittles, will continue her role as Vice Chair of the UK & Ireland Executive Council for the Global Technology Industry Association (GTIA) through 2026. Hollie’s work with the GTIA is a huge asset to our team. By collaborating with industry leaders on a global scale, she brings fresh ideas back to Purple Frog Systems. Hollie’s dedication to the tech industry is…

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  • Investing in Team Spirit at Hadley Learning Community!

    Graphic design featuring a sports-themed background with hexagonal patterns and a photo of a netball game in progress. In the foreground, a player wearing a blue Purple Frog-branded sports vest stands with arms raised and thumbs pointing downward. White text at the top reads: ‘Investing in Team Spirit at Hadley Learning Community!’November 30th, 2025 in Community, Just For Fun, News

    What happens when local talent meets a little extra support? At Hadley Learning Community, it means stepping onto the court with confidence, colour, and a whole lot of team spirit. Purple Frog Systems is delighted to sponsor the brand-new kits for the HLC netball team, giving the players a fresh, high-quality look they can proudly wear at every match and tournament. And they’re already standing a little taller because of it. Sport plays such…

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  • Shropshire, Telford and Wrekin Apprentice of the Year 2025

    Charlie-Mae wearing a black Purple Frog polo shirt stands in front of a graphic background featuring hexagonal patterns and a modern glass building. White text on the right reads: ‘Shropshire, Telford and Wrekin Apprentice of the Year 2025.’ The design includes orange and purple accents within the hexagons.November 27th, 2025 in careers, Community, News, Other

    Purple Frog Systems is delighted to announce that our Marketing Apprentice, Charlie-Mae Grimston, has been awarded Creative & Media Apprentice of the Year at the Shropshire, Telford & Wrekin Apprenticeship Awards 2025. The ceremony, held in October, brought together leading organisations, rising young professionals, and training providers from across the region to celebrate the outstanding achievements of apprentices. Among many talented…

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  • Smarter, Smaller, Greener: The Future of Sustainable AI

    November 19th, 2025 in Artificial Intelligence, Community, News

    Can AI be sustainable? According to our Senior AI Engineer Lewis Prince, absolutely. But only if we rethink the size and purpose of the models we build. At the recent Shropshire Chamber of Commerce Sustainability Event, held at Lilleshall National Sports & Conferencing Centre, Lewis delivered a thought-provoking session titled “AI for Sustainability: Why Smaller AI Models Matter.” His talk highlighted a crucial shift happening in the…

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  • Technology, Humanity and the Future we Build Together

    Hollie, HR & InfoSec Director at Purple Frog, standing in front of a tech-themed background with the text ‘Technology, Humanity and the Future we Build Together’ displayed on the right.November 10th, 2025 in Blog, Community

    I recently attended the GTIA (Global Technology Industry Association) ChannelCon EMEA event at London Heathrow, which brought many businesses together from across the technology channel. As Vice-Chair of the UK & Ireland Executive Council for GTIA, I had the privilege of attending the closing keynote by Sir Bob Geldof, and I can honestly say it was one of the most challenging and thought-provoking presentations. Keynote Sir Bob opened…

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  • Why Community and Recognition are Game-Changers for Shropshire Businesses

    Hollie wearing a black Purple Frog-branded polo shirt stands in front of a purple graphic background featuring hexagonal patterns and a blurred office setting with a presentation screen. White text on the right reads: ‘Why Community & Recognition Matter for Shropshire Businesses.November 10th, 2025 in Blog, Community, News

    In today’s fast-paced business world, it’s easy to get caught up in the daily grind – chasing leads, managing teams, and keeping up with change. But for many businesses, the real magic happens when they look beyond their own walls and tap into something bigger: community. One shining example of this is the GTIA (Global Technology Industry Association) community. Joining the GTIA community has benefited our business in numerous ways,…

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