About Purple Frog Systems

It is all too common these days for data collection to be a very high priority but without proper consideration given to what benefit can be gained from it. Purple Frog Systems was founded in 2006 to help to companies wanting to improve the way they manage their data.

Business Intelligence consultancy

We are based in the Midlands, but cover the whole of the UK and worldwide. We are a Microsoft partner, and specialise in the Microsoft BI toolset, although we also have skills in other technologies. We specialise in all aspects of data architecture, data transformation, data warehousing, OLAP cubes and reporting systems, implemented using the SQL Server suite of solutions (Integration Services (SSIS), Analysis Services (SSAS) and Reporting Services (SSRS)) as well as cloud platforms including Microsoft’s Azure, Fabric and Power BI.

Data Analytics consultancy

MVP (Microsoft Most Valued Professional)

Purple Frog’s founder, Alex Whittles, was honoured with the prestigious ‘MVP’ award in October 2015.  This award is given to “exceptional technical community leaders who actively share their high quality, real world expertise with others”. Alex is one of only a very small handful of SQL Server MVPs in the UK. In July 2017 we were delighted that another one of our consultants was also recognised with an MVP award. You can find out more about the Microsoft MVP award on their website: click here

Microsoft Gold Partner

Our consultants have an impressive array of qualifications and certifications to back up their professional experience. One of our consultants was one of the first in the UK to gain an MSc Masters degree in Business Intelligence. We believe that qualifications and certifications don’t necessarily mean that a consultant can do the job you want, however when combined with the professional and practical experience gained through years working in the industry, they provide you with confidence that the consultant can tackle any problem you throw at them. Click on the Microsoft Gold Partner logo to see our profile or click here.

Purple Frog are also proud to be a Power BI Partner – click here to see our profile.


Purple Frog Systems - ISO27001

We are were delighted to be awarded the ISO27001 certificate  Purple Frog Systems ISO27001 certification in 2022. ISO/IEC 27001 is an international standard to manage information security.

Our statement of applicability:

The Information Security Management Processes supporting the secure design, development, operation and support of the Purple Frog Systems Ltd Secure Managed Services and Development Services provision on local and cloud architectures within agreed jurisdictions. The services include the management, provision and facilitation of support for certified client use. This includes the development, operation, and administration of a Microsoft Power BI monitoring and governance system on a Software as a Service platform called Power BI Sentinel, licensed through Power BI Sentinel UK Ltd. This is in accordance with the Statement of Applicability v1.0 09.02.2022

CompTIA Trustmark

We are very proud of gaining our CompTIA Accredit UK certification in ICT consultancy in 2009. CompTIA is the sign of trust for the IT industry. It is a quality standard and mark of excellence that shows purchasers of IT that they can trust any supplier who holds the standard to deliver first-class solutions. For ICT Purchasers, the choice is simple. Organisations can either take a plunge into the unknown with all of its associated risks, or choose a company whose excellence has been assessed. Accredit UK certified businesses have shown that they have well-trained and managed people, a track record of first-class performance and excellent internal processes. Click on the CompTIA trustmark logo to see our profile or click here.

Cyber Essentials

Purple Frog Systems - Cyber Essentials

Purple Frog Systems – Cyber Essentials

Purple Frog Systems are delighted to renew their Cyber Essentials accreditation annually. You can search for us on the Cyber Essentials website by clicking on the Cyber Essentials logo. It means we can reassure customers that we have cyber security measures in place. Please: click here to verify our Cyber Essentials certificate

Power BI Sentinel also has Cyber Essentials, please: click here to verify our Cyber Essentials certificate

Purple Frog Systems is also registered on the Information Commissioners Office (ICO) website, please: click here to verify our certificate on the ICO website

Power BI Sentinel is also registered on the Information Commissioners Office (ICO) website, please: click here to verify our certificate on the ICO website


Purple Frog Systems - Cyber Essentials

Purple Frog Systems – IASME

Purple Frog Systems was one of the first companies to achieve the IASME accreditation. IASME Governance is an Information Assurance standard that is designed to be simple and affordable to help improve the cyber security of Small and medium-sized enterprises. Please: click here to verify our IASME certificate

You can read more about our case study on the Computer Weekly website. Click here

Good Business Charter

Purple Frog Systems is delighted to be one of the first data analytics consultancies to sign up to The Good Business Charter. We are a Microsoft Business Intelligence consultancy in the UK with multinational clients in a variety of sectors from finance and retail to aerospace and logistics so it is very important to us that we build trusted relationships and The Good Business Charter directly aligns with our core values. As an early adopter of this initiative we encourage other businesses to sign up and do good business together. You can view our profile by clicking on the Good Business Charter logo or: click here

Modern Day Slavery

Purple Frog Systems Ltd has a zero-tolerance approach to modern slavery. We are committed to acting ethically and with integrity in all our business dealings and relationships to ensure modern slavery is not taking place anywhere in our own business or in any of our supply chains. We expect the same high standards from all of our contractors, suppliers and other business partners.

Alex Whittles, The Frog Father

Before forming Purple Frog, Alex Whittles was the UK software development director for a multi-national blue chip company, his background in technical software, systems architecture, data collection and management provides Purple Frog with a valuable insight into how much effective information can benefit an organisation.

Over the years Purple Frog has grown, and now has a dedicated support team in place to provide clients with a full managed service to monitor and support their BI infrastructure.