We just wanted to say a big thank you to

You can either read our shortened summary below or the full article over on their website, here.

Let’s get into it…

Alex Whittles, the visionary behind Purple Frog Systems, has navigated a captivating trajectory from software systems for gaming to becoming a prominent figure in big data analytics. Founded in 2006, Purple Frog Systems, under Alex’s guidance, has evolved with technology’s rapid pace.

Initially focusing on data warehousing and ETL systems, Alex has adapted to innovative approaches, incorporating AI tools like ChatGPT and Power BI. Actively involved in the supportive Microsoft data and analytics community, he has earned the Microsoft MVP award for nine consecutive years.

Beyond consulting, Alex organizes the SQLBits conference, a hub for global Microsoft data enthusiasts. His consulting prowess lies in adept problem-solving and tailoring analytics architectures to each client’s unique needs.

Looking ahead, Alex envisions a surge in machine learning’s use across industries, with generative AI systems like ChatGPT and Microsoft’s Copilot reshaping human-computer interaction. He anticipates radical transformations in task management, marking the shift from the internet era to the age of AI.

Alex, a master’s degree holder in Business Intelligence, balances his professional achievements with personal interests as a pilot and F1 enthusiast. In essence, Alex Whittles epitomizes resilience and adaptability, offering profound insights into the transformative journey of a versatile leader in the ever-evolving data analytics industry.

Alex with his plane

Once again, if you’d like to read the full article please see here.